Exhibit 15-2
A regression model between sales (y in $1,000), unit price (x1 in dollars) and television
advertisement (x2 in dollars) resulted in the following function:
= 7 – 3x1 + 5x2
For this model SSR = 3500, SSE = 1500, and the sample size is 18.
Refer to Exhibit 15-2. The coefficient of the unit price indicates that if the unit price is
a. increased by $1 (holding advertising constant), sales are expected to increase by $3
b. decreased by $1 (holding advertising constant), sales are expected to decrease by $3
c. increased by $1 (holding advertising constant), sales are expected to increase by
$4,000
d. increased by $1 (holding advertising constant), sales are expected to decrease by
$3,000
In a multiple regression model, the variance of the error term is assumed to be
a. the same for all values of the dependent variable
b. zero
c. the same for all values of the independent variable
d. -1