4) A firm is weighing three capacity alternatives: small, medium, and large job shop. Whatever capacity
choice is made, the market for the firm’s product can be “moderate” or “strong.” The probability of
moderate acceptance is estimated to be 40 percent; strong acceptance has a probability of 60 percent. The
payoffs are as follows. Small job shop, moderate market = $24,000; Small job shop, strong market =
$54,000. Medium job shop, moderate market = $20,000; medium job shop, strong market = $64,000. Large
job shop, moderate market = -$2,000; large job shop, strong market = $96,000. Which capacity choice
should the firm make?
5) A firm is about to undertake the manufacture of a product, and it is weighing three capacity
alternatives: small job shop, large job shop, and repetitive manufacturing. The small job shop has fixed
costs of $3,000 per month, and variable costs of $10 per unit. The larger job shop has fixed costs of $12,000
per month and variable costs of $3 per unit. The repetitive manufacturing plant has fixed costs of $30,000
and variable costs of $1 per unit. Demand for the product is expected to be 1,000 units per month with
“moderate” market acceptance, but 2,000 under “strong” market acceptance. The probability of moderate
acceptance is estimated to be 60 percent; strong acceptance has a probability of 40 percent. The product
will sell for $25 per unit regardless of the capacity decision. Which capacity choice should the firm make?
6) Suppose that the market has a 70% chance of being favorable and a 30% chance of being unfavorable. A
favorable market will yield a profit of $300,000, while an unfavorable market will yield a profit of $20,000.
What is the expected monetary value (EMV) in this situation?