43) A competitive force challenging the publishing industry is
A) positioning and rivalry among competitors.
B) low cost of entry.
C) substitute products or services.
D) customers’ bargaining power.
E) suppliers’ bargaining power.
44) The value chain model
A) categorizes five related advantages for adding value to a firm’s products or services.
B) sees the supply chain as the primary activity for adding value.
C) categorizes four basic strategies a firm can use to enhance its value chain.
D) highlights specific activities in the business where competitive strategies can best be applied.
E) enables more effective product differentiation.
45) Which of the following represent the primary activities of a firm?
A) inbound logistics, operations, outbound logistics, sales and marketing, and service
B) inbound logistics, operations, outbound logistics, technology, and service
C) procurement, inbound logistics, operations, technology, and outbound logistics
D) procurement, operations, technology, sales and marketing, and services
E) organization infrastructure, human resources, technology, and procurement