Sarine’s DollsWith funding from her family, Sarine is currently developing a new line
of dolls for her business which she hopes will take her company to the next level. At
first, she encountered some minor problems with the construction of the dolls and spent
a fair amount of money engineering a way to enable them to be like she envisioned.
Unfortunately, she then found out that there was a patent protecting the way the dolls
arms were connected, so she spent more money redesigning the dolls. After an
unexpectedly uninterested response from the public in the dolls, she decided that they
needed to be marketed differently in order to sell. So Sarine allocated more resources to
marketing and had the packaging of the dolls redesigned and created new set of
advertising materials. The cost of manufacturing these dolls has now exceeded four
times the initial proposed cost, but she is determined to make it work. She is
embarrassed by how this has gone, but continues to put on a brave front.What could
Sarine have done differently in order to avoid this escalation of commitment with her
decisions?
A. Ensure that the people who evaluate the decisions are not the people who originally
made them.
B. Publicly establish a preset level at which the decision is abandoned or reevaluated.
C. Find a source of systematic and clear feedback.
D. Involve several people in the evaluation of the decision.
E. All of these would be effective.