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It is important to connect personally with the audience by using informal language like
"You" in the message.
Since white space reduces the aesthetic appeal of a document, it should not be used in
business documents.
Telling people that you are doing things "for their own good" helps to create positive
emphasis.
When listing jobs on a chronological resume, one should normally go back as far as the
summer after high school.
The general to particular pattern helps the audience see the problem in a new way.
In a prescriptive dictionary, words are defined in the way people actually use them.
Requesting action by a specific date is a strategy for encouraging a timely response.
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