97) Green Earth, an environmental organization in Oklahoma, recently recruited Phyllis Galvan
as a project coordinator. Galvan’s manager has noticed that ever since she has joined, she has
been extremely positive about her work and takes up challenges without complaining. In
addition, she maintains a positive ambience by helping out colleagues and smiling at everyone
she interacts with. Her behavior has had a positive effect on her colleagues, who have started
behaving in a similar manner. Which of the following concepts is demonstrated in this example?
A) emotional dissonance
B) Ben Franklin effect
C) unit bias
D) anchoring effect
E) emotional contagion
98) As part of their sales training, the staff at Penny Stores is encouraged to build personal
relationships with the store’s patrons. Apart from receiving product training, the staff is taught to
follow a scripted sales process wherein they must greet the customers, introduce themselves, and
enquire about their purchase. They are also encouraged to engage in casual conversation with the
customer. In a recent survey conducted by the marketing department, it was revealed that
customers were dissatisfied with the level of service at Penny Stores. Which of the following, if
true, best explains this situation?
A) Customers come to Penny Stores to make high-involvement purchases.
B) Customers associate superior service with efficiency and not friendliness.
C) Penny Stores offer an extensive range of consumer products.
D) The training period for the staff is three weeks long.
E) The staff at Penny Stores is friendly but not familiar.