126) The primary purpose of employer branding is to ________.
A) promote employee benefits
B) sell consumer products
C) attract quality employees
D) encourage media mentions
127) Being on which list of “100 best” is so desirable that some organizations try to change their
culture and philosophies to get on the list?
A) Working Mother list of 100 best companies
B) Fortune magazine’s 100 Best Companies to Work For
C) Business Ethics magazine list of 100 Best Corporate Citizens
D) Computerworld list of Best Places to Work
128) Employer branding refers to the firm‘s corporate image or culture.