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Assuming that the sampling frame is appropriate, systematic variance can be minimized
in a study by _____.
A.decreasing the sample size
B.increasing the sample size
C.contacting nonrespondents
D.increasing response rates
E.matching
Elizabeth has just been named project leader on a research project about perceptions of
bar soap and body wash. To gain background information, Elizabeth searched for
articles about consumer responses to body cleansing products using the InfoSearch
database. In this situation, Elizabeth relied on ____ data.
A.news
B.reference
C.secondary
D.primary
E.pilot
A ratio scale contains _____.
A.mutually exclusive and collectively exhaustive categories as well as the property of
order, but not distance or unique origin
B.the properties of order, classification, and equal distance between points but no
unique origin
C.mutually exclusive and collectively exhaustive categories, but without the properties
of order, distance, and origin
D.the properties of classification, order, equal distance, and unique origin
E.the four major sources of error
Which experimental design provides the best defense against the threats to internal
validity?
A.After-only case study
B.Static group comparison
C.One-group pretest-posttest
D.Nonequivalent control group
E.Pretest-posttest control group
Who answers measurement questions?
A.Management decision makers
B.Researchers
C.Field workers
D.Participants
E.Statisticians
Which of the following illustrates the correct expression of the alternate hypothesis that
customers of McDonald's consume more than the national average of 36 hamburgers
each year?
A.H0: π≤ 36
B.HA: π> 36
C.H0: = 36
D.HA: ≠ 36
E.HA: > 36
A predictive study showed that a company would gain a 10% market share if it reduced
its product price by $5. The study assumed competitors would keep the prices of their
products unchanged.
A.This study can be used in all situations.
B.The company should reduce its product price by $5.
C.As the company cannot control the price decisions of its competitors so the study is
not very useful.
D.A new study focusing on a smaller number of variables is required.
E.Market fluctuations make this study important for prediction.
Jason is designing a survey to measure the extent to which college students who own
iPods will recommend that others should also buy an iPod. He has created the following
measures.
Question 1: Have you ever recommended an iPod to anyone? Response options: Yes or
no
Question 2: If yes, to whom did you recommend an iPod? Check all that apply.
Response options: friends, family members, teachers, other
Question 3: How likely are you to recommend an iPod to someone in the future? Not at
all likely, somewhat unlikely, neither likely nor unlikely, somewhat likely, very likely
What type of scale is used in Jason's second question about the recommendation of
iPods?
A.Dichotomous
B.Multiple-choice, single-response
C.Multiple-choice, multiple-response
D.Balanced
E.Unbalanced
Which of the following attributes can be identified using factual observation?
A.Salesperson credibility
B.Customer interest
C.Number of customer objections
D.Salesperson enthusiasm
E.Attitude toward the brand
A causal study is one that _____.
A.attempts to capture a population's characteristics by making inferences from a
sample's characteristics and testing resulting hypotheses
B.emphasizes a full contextual analysis of a few events or conditions and their
interrelations
C.discovers answers to the questions who, what, when, where, or how much
D.attempts to reveal why or how one variable produces changes in another
E.provides repeated measures over an extended period of time
The use of a(n) _____ serves as a comparison to assess the existence and potency of the
manipulation.
A.experimental group
B.control group
C.criterion variable
D.explanatory variable
E.field experiment
What is the first step in conducting an experiment?
A.Specify the level(s) of the treatment
B.Choose the experimental design
C.Control the experimental environment
D.Select and assign participants
E.Select relevant variables
Noted presenter and author Nancy Duarte reminds us of the need to treat your audience
as your first priority: She states, "They didn't come to your presentation to see you.
They came to find out what you can do for them."
This means that you should:
A.give them a reason for taking their time
B.provide content that resonates
C.ensure that it is clear what they are to do
D.all of the above
E.none of the above
Which of the following is not a reason for the growth in web-based surveys?
A.Participant perceptions of anonymity
B.Ability to use visual stimuli
C.Speed of response
D.Cost efficiencies
E.Internet penetration rates
All of the following are benefits of pilot tests except _____.
A.provision of proxy data for probability sampling
B.identification of measurement errors
C.detection of weaknesses in research design
D.sensitization of respondents to the purpose of the study
E.all of the above are benefits
A(n) _____ scale seeks to simultaneously measure more than one attribute of the
participant or object.
A.multidimensional
B.unidimensional
C.balanced
D.unbalanced
E.valid
Estimates of precision are possible with _____ samples.
A.nonprobability
B.probability
C.judgment
D.quota
E.all of the above
The question of 'How strongly are sales related to price when the effect of brand loyalty
is controlled?' is best answered using _____.
A.regression analysis
B.partial correlation coefficient
C.ANOVA
D.product moment correlation
E.gamma
Which type of display represents frequency data as a bar chart, ordered from most to
least, overlayed with a line graph denoting the cumulative percentage at each variable
level?
A.Stem-and-leaf display
B.Histogram
C.Pareto diagram
D.Pie chart
E.Line graph
Which of the following is an accurate interpretation for a "don't know" response from
the respondent?
A.It isn't important enough to answer
B.I don't know
C.I don't want to answer that question
D.I'm too ambivalent to figure out the best answer
E.All of the above
The New York Times Dining Section rates the restaurants it reviews using a system
such that one star means good, two stars means very good, three stars means excellent,
and four stars means extraordinary. This is a type of _____ scale.
A.ratio
B.interval
C.ordinal
D.nominal
E.semantic differential
Research methods courses recognize that students preparing to manage any function
need training in a disciplined process for conducting an inquiry of a management
dilemma. Which of the following is not a reason for such training?
A.More government intervention.
B.Information overload.
C.Greater computing power and speed.
D.More government cooperation through information sharing.
E.Shifting global centers of economic activity and competition.
Which of the following goals should a good survey instrument accomplish?
A. Encourage each participant to provide accurate responses
B. Encourage participants to be succinct in their responses
C. Encourage participants to answer only those questions they are comfortable
answering
D. Encourage participants to end the survey when they feel they have contributed
enough information
E. Ask as much as possible from the respondents
What oversight has occurred in the following example? The price is reduced by 400%
because it was $1 and is now just 25 cents.
A.use of too large percentages
B.percentage decreases can not exceed 100%
C.use of too small a base
D.averaging percentages
E.percentages cannot exceed 100%
Which of the following can be classified as a causal research study? The researcher is
attempting to find out:
A.What percentage of the population believes consumer products are of the same or
better quality today than 10 years ago.
B.Which manufacturers in the U.S. contribute the highest percentage of their net
income to private non-profit organizations.
C.How the murder rate in Detroit fluctuates with the economy and population trends.
D.Why unemployment is higher in Chicago than Houston.
Visual representations of data values are consistent with which form of data analysis?
A.Confirmatory
B.Exploratory
C.Conclusive
D.Descriptive
E.Hypothesis-testing
Which test is an extension of the McNemar test useful for tests involving more than two
samples?
A.Cochran Q
B.ANOVA
C.n-way ANOVA
D.Kruskal-Wallis
E.Mann-Whitney U
In which of the following situations should an a priori contrast be used?
A.A t-test is used to conclude that men consume more hamburgers than women
B.A chi-square test is used to conclude that there is a difference in type of living
quarters by class status
C.Using a one-way ANOVA, significant differences in ad recall are found between
three experimental groups and one control group
D.A Z test indicates that the national average of the number of soft drinks consumed in
the US exceeds that of France
E.All of the above can use an a priori contrast
Boolean operators enable a search to _____.
A.combine terms or sets of terms
B.identify which source fits the search term the best
C.identify the most current source
D.eliminate sources that lack credibility
E.include encyclopedia listings
Which statement below best reflects the general rule regarding how many group
interviews should be conducted for a given research project?
A.Conduct interviews until no new insight is gained
B.Use at least 3 groups for every geographic region involved
C.Include groups of men only, women only, and men and women combined
D.The more homogeneous the groups, the more groups are needed
E.All of the above are true
Which of the following attributes must be identified using inferential observation?
A.Selling points presented
B.Length of sales meeting
C.Time and day of week
D.Salesperson credibility
E.Customer purchase decision
