SEM relies upon _____ to present predictive and associative relationships among
constructs and indicators in a model.
A.scatterplots
B.path diagrams
C.boxplots
D.pie charts
E.Pareto diagrams
Jack is performing a factor analysis on twenty items relevant to perceptions of service
quality. Using a principal components approach, the following eigenvalues were
produced: 3.45, 2.78, 1.33, 1.24, 1.01, .567, .443, and .223. How many factors should
Jack retain based on these eigenvalues?
A.1
B.2
C.3
D.5
E.8
Which of the following is possible when r =0?
A.No pattern is evident that can be described with a single line
B.Variables are related but the relationship is nonlinear
C.The pattern is linear such that a straight line passes through the data array
D.The pattern is three-dimensional
E.Both a and b
A ranking scale is a scale that _____.
A.scores an object without making a direct comparison to another object
B.scores an object by making a comparison and determining order among two or more
objects
C.groups participants
D.groups concepts according to specific criteria
E.establishes relationships between two variables
Data originating from studies that are conducted by others and for a different purpose
than the one for which the data are being reviewed are called _____ data.
A.primary
B.secondary
C.quantitative
D.statistical
E.descriptive
Brittany is considering an intercept survey as the data collection mode for the drinking
behavior and sexual activity study. To execute this type of study, she could _____.
A.email students
B.send a survey to a student’s permanent address
C.approach students outside the dining hall
D.telephone students using cell phone numbers
E.text message students
Which of the following questions is considered when discussing the management
dilemma?
A.How can management eliminate negative symptoms?
B.What does the manager need to know to choose the best alternative from the
available sources of action?
C.What is the recommended course of action?
D.What symptoms cause management concern?
E.What should be asked or observed to obtain the information the manager needs?
Which of the following is true of structured interviews?
A.Permits direct comparability of responses
B.Encourages variation in questions
C.Interviewer probes may bias answers
D.Responses are closed-ended
E.All of the above
A _____ reduces the detail of the stem-and-leaf display and provides a different visual
image of the distribution’s location, spread, shape, and tail length.
A.histogram
B.box plot
C.Pareto diagram
D.frequency table
E.geographic map
Which of the following statements is false?
A.In cluster analysis, objects in each cluster tend to be similar to each other and
dissimilar to objects in the other clusters
B.Cluster analysis is also called classification analysis or numerical taxonomy
C.Groups or clusters are suggested by the data, not defined a priori
D.Cluster analysis is appropriate when the criterion or dependent variable is categorical
and the independent variables are interval
E.All of the above are true
The technique used to provide a more simple and interpretable picture of the
relationships between factors and variables is called _____.
A.rotation
B.regression
C.resistance
D.principal components
E.residual analysis
The adoption rate of cellular telephones continues to accelerate rapidly. This statement
is an example of a _____ attitude.
A.cognitive
B.affective
C.conative
D.behavioral
E.peripheral
Jason is designing a survey to measure the extent to which college students who own
iPods will recommend that others should also buy an iPod. He has created the following
measures.
Question 1: Have you ever recommended an iPod to anyone? Response options: Yes or
no
Question 2: If yes, to whom did you recommend an iPod? Check all that apply.
Response options: friends, family members, teachers, other
Question 3: How likely are you to recommend an iPod to someone in the future? Not at
all likely, somewhat unlikely, neither likely nor unlikely, somewhat likely, very likely
What type of scale is used in Jason’s first question about the recommendation of iPods?
A.Dichotomous
B.Multiple-choice, single-response
C.Multiple-choice, multiple-response
D.Balanced
E.Unbalanced
What type of question seeks to group participants’ answers so that patterns can be
revealed and studied?
A.Classification questions
B.Target questions
C.Supervisory questions
D.Administrative questions
E.Disguised questions
The measure of deviation from the mean such that cases stretch toward one tail or the
other is called _____.
A.kurtosis
B.platykurtic
C.skewness
D.ku
E.mesokurtic
Jason is developing a research design for a study of wine drinkers. The target
population is widely dispersed. Jason needs to collect data on past consumption
behavior and intentions for future behavior. Which type of data collection method is
most appropriate for Jason’s project?
A.Communication
B.Observation
C.Monitoring
D.Experimental
E.Causal
Which characteristic of a web-based presentation is not essential?
A.Use of a Web presentation platform
B.A presenter who remotely controls the delivery of visual aids to the audience’s
computer while speaking to the audience via computer or a controlled-access phone
line.
C.Audience rapport affecting the logos of the presentation and the shorter period
needed for planning.
D.Audience access to type in questions throughout the presentation and the ability of
the presenter to respond to questions.
E.An invited audience who participates via the Web from their office or a
Web-equipped room.
Socioeconomic class affiliation is a type of _____.
A.object
B.physical property
C.psychological property
D.social property
E.mapping rule
Reducing data to a manageable size, developing summaries, and applying statistical
techniques are all aspects of _____.
A.sampling
B.data collection
C.pilot testing
D.data analysis
E.data transformation
Jason is conducting research to better understand how consumers respond to the
atmosphere and environment in restaurants. He visits several restaurant locations and
uses a checklist to record the behaviors he observes in each restaurant. Which
classification best fits Jason’s observation study?
A.Unstructured/ natural
B.Unstructured/laboratory
C.Structured/ natural
D.Structured/ laboratory
E.Direct/ participant
Which statistical technique identifies homogeneous subgroups of study objects or
participants and then studies the data by those subgroups?
A.Multiple regression
B.Cluster analysis
C.Discriminant analysis
D.Factor analysis
E.Multidimensional scaling
On a survey of how students spend their time, one question asks, “Which of the
following best describes your employment status?” The response options provided are
1) not employed, 2) employed part-time, 3) employed full-time, 4) full-time student,
and 5) other.
What type of data results from the employment status question?
A.Dichotomous
B.Nominal
C.Ordinal
D.Interval
E.Ratio
The acronym, RFP, stands for _____ and refers to the document used to invite research
firms to propose ideas for addressing the research needs of the organization.
A.request for proposal
B.recency frequency population
C.research firm proposal
D.recognition of problem
E.recently formed protocols
Details in a presentation make a big difference. Which of the following is true about
jargon and clutter in a presentation?
A.Using jargon is a not a danger in delivery of a research presentation where your
audience has knowledge of the techniques of research or statistical analysis.
B.Clutter in a speech includes repetition of fillers such as “ah,” “um,” “you know,”
“like,” “basically,” or “exactly” and reduces speaker credibility.
C.Jargon, contrary to popular belief, does not add clumsy language and is not ultimately
confusing all but the insiders to the “code.”
D.Jargon is language specific only to research and is considered meaningless and
generally unintelligible to people outside of the researcher group.
The ability for an observer to function in a setting with many distractions is most
associated with the observer’s level or degree of _____.
A.concentration
B.detail-orientation
C.experience
D.distinctiveness
E.enthusiasm
A list of tables, list of graphs, list of appendices, and list of exhibits are found in which
part of the business research report?
A.Table of contents
B.Letter of transmittal
C.Letter of authorization
D.Executive summary
E.Introduction
The level of significance chosen for hypothesis testing is based on _____.
A.the desired level of confidence one wishes to have in the results
B.the desired degree of precision
C.how much risk of a type I error one is willing to accept
D.the statistical test used
E.whether the sample is a probability sample
Jason is designing a survey to measure the extent to which college students who own
iPods will recommend that others should also buy an iPod. He has created the following
measures.
Question 1: Have you ever recommended an iPod to anyone? Response options: Yes or
no
Question 2: If yes, to whom did you recommend an iPod? Check all that apply.
Response options: friends, family members, teachers, other
Question 3: How likely are you to recommend an iPod to someone in the future? Not at
all likely, somewhat unlikely, neither likely nor unlikely, somewhat likely, very likely
Jason’s third question is designed to determine the likelihood that an iPod owner will
recommend the iPod to others. Which of the following choices captures the
characteristics of the scale used for this question?
A.Balanced, unforced choice, multiple-choice, single-response
B.Balanced, forced choice, multiple-choice, single-response
C.Unbalanced, forced choice, simple category
D.Unbalanced, unforced choice, multiple-choice, multiple-response
E.Balanced, forced choice, dichotomous
When will the valid percent figure in a frequency table differ from the percent figure?
A.When the cumulative percent exceeds 100%
B.When there are missing cases
C.When using replacement for missing values
D.When the frequency exceeds 10
E.Valid percent and percent will always be the same
An affective basis for an attitude means that the attitude is based on a(n) _____.
A.feeling
B.behavior
C.opinion
D.culture
E.belief
An interval scale contains _____.
A.mutually exclusive and collectively exhaustive categories as well as the property of
order, but not distance or unique origin
B.the properties of order, classification, and equal distance between points but no
unique origin
C.mutually exclusive and collectively exhaustive categories, but without the properties
of order, distance, and origin
D.the properties of classification, order, equal distance, and unique origin
E.the four major sources of error