The reader benefit of a neighborhood supermarket reads as: "We offer the lowest prices
and the best discounts ever. Our services include play areas for children, free home
delivery, valet parking, and membership programs. We are delighted to make peoples
lives simpler by changing boring errands into entertainment." Which of the following
can be concluded about this reader benefit?
A. It is effective because it fails to mention the extrinsic benefits of shopping.
B. It is highly effective because it is phrased in you-attitude.
C. It lacks you-attitude.
D. It is ineffective primarily because it stretches up to three sentences; the shorter the
E. It is not specific as it addresses multiple audiences with different concerns.
To increase unity in a paragraph, writers must:
A. use a topic sentence.
B. reduce the use of gerunds and infinitives.
C. avoid using transitional words.