For someone to learn through the observational learning process, they must not only
pay attention to their role model but also remember and use what they learn because
they want to.
Suggestion boxes, hotlines, and employee surveys are forms of organizational feedback.
Table 3.1
Joe and Mary Jane are observing the new class of management trainees as they enter the
training room for their initial orientation. As they watch each person enter, they observe
how they are dressed, how they carry themselves when they walk, if they talk to the
persons next to them when they sit down, and so forth. Joe notices one man who is
casually dressed, who walks with a relaxed stride, and who talks to everyone within
reach of his seat. Joe believes this man will be a good ‘volunteer’ for role plays because
he is obviously very outgoing. Joe has watched hundreds of trainees before and
everyone who acted this way turned out to be good up in front of everyone else. Mary
Jane sees a young woman she interviewed. In the interview she was outgoing, smiled a
great deal, and was very expressive. Mary Jane sees her now sitting by herself, having
taken a seat away from everyone, arms folded across her chest, with a scowl on her