TABLE 11-6
Psychologists have found that people are generally reluctant to transmit bad news to
their peers. This phenomenon has been termed the “MUM effect.” To investigate the
cause of the MUM effect, 40 undergraduates at Duke University participated in an
experiment. Each subject was asked to administer an IQ test to another student and then
provide the test taker with his or her percentile score. Unknown to the subject, the test
taker was a bogus student who was working with the researchers. The experimenters
manipulated two factors: subject visibility and success of test taker, each at two
levels. Subject visibility was either visible or not visible to the test taker. Success of the
test taker was either top 20% or bottom 20%. Ten subjects were randomly assigned to
each of the 2 x 2 = 4 experimental conditions, then the time (in seconds) between the
end of the test and the delivery of the percentile score from the subject to the test taker
was measured. (This variable is called the latency to feedback.) The data were
subjected to appropriate analyses with the following results.
Referring to Table 11-6, in the context of this study, interpret the statement: “Subject
visibility and test taker success interact.”
A) The difference between the mean feedback time for visible and nonvisible subjects
depends on the success of the test taker.
B) The difference between the mean feedback time for test takers scoring in the top
20% and bottom 20% depends on the visibility of the subject.
C) The relationship between feedback time and subject visibility depends on the success
of the test taker.
D) All of the above are correct interpretations.