The _____ is the upper boundary showing the combinations of buyer’s profit and
seller’s profit at all possible prices within the zone of agreement.
a) profit contour
b) payoff frontier
c) profit curve
d) contract curve
e) marginal benefit curve
(a) Firm K is a leading maker of light-weight, water-proof outerwear. During the winter
months, demand for its main line of water-proof coats is given by: P = 800 ‘“ 0.2Q,
where P denotes price in dollars and Q is quantity of units sold per month. The firm
produces coats in a single plant (which it leases by the year). The total monthly cost of
producing these coats is estimated to be: C = 150,000 + 400Q. Leasing the plant
accounts for almost all of the $150,000 fixed cost. What is the firm’s marginal cost?
Find the firm’s profit-maximizing output and price. If the firm’s other outerwear
products generate $50,000 in contribution, what is the firm’s total monthly profit?
(b) From time to time corporate customers place special orders for customized versions
of Firm K’s raincoat. Corporate orders generate an average contribution of $100 per
coat. Firm K tends to receive these orders at short notice usually during the winter when
its factory is operating with little unused capacity. Firm K has just received an
unexpected corporate order for up to 300 coats but has unused capacity to produce only
200. One manager recommends delivering 200 coats (The client would still be satisfied
with 200 coats). A second manager argues for cutting back production of standard coats
(by 100) to fill the full corporate order. Who is right? Explain carefully. In general, can
you suggest any other ways to free up capacity in the winter?