Assume that Burger King, a fast food chain, enters into a franchise agreement. The
royalty paid to Burger King by the franchisee is calculated as a percentage of the
franchisee’s revenue. Given that the franchisee faces a downward-sloping demand
curve, which of the following is likely to be true?
a) The franchisee’s revenue-maximizing output will be greater than its
profit-maximizing output.
b) To maximize revenue, Burger King will want the franchisee to produce at the level
where total revenue is positive but falling.
c) The franchisee will produce at the level where the slope of the total revenue curve is
zero in order to maximize profits.
d) The profit-maximizing level of output for the franchisee will be at the level where
marginal revenue is less than marginal cost.
e) To maximize revenue, Burger King will want the franchisee to produce at the level
where marginal revenue equals marginal cost.
If the shadow price of a given resource is $100 and the cost of expanding the capacity
of that resource is $80 per unit, then the expansion of the capacity will:
a) earn positive profits.
b) earn zero profit, but the firm will stay in business.
c) temporarily earn negative profits.
d) not be a rational decision.
e) not affect the profit level.
Oliver undergoes a standard medical test while at his regular checkup. The