b.
Evaluate its effectiveness by soliciting feedback from her receiver.
c.
Tell her boss that she has successfully completed the proposal.
d.
Reward herself by purchasing a new business suit.
49. What is the best way to judge the success of your writing?
a.
Receiving a raise or promotion
b.
Using a spell-checker
c.
Receiving feedback from your receiver
d.
Organizing your message using the direct organizational strategy
ESBC.GULO.16.04.05 – 04.05
United States – BUSPROG.ESBC.GULO.16.06.04 – DISC.ESBC.GULO.16.06.04
Evaluating the Effectiveness of Your Message
Bloom’s: Knowledge
50. Taylor is enrolled in a business communications course at her local community college. She just received a paper back
from her professor who noted that Taylor should review the principles for comma usage. How should Taylor handle this
criticism?
a.
Report her teacher to the president of the college for abuse.
b.
Argue with her teacher about comma rules.
c.
Withdraw from the class.
d.
Accept the feedback and use it constructively to improve her future writing assignments.
p. 105
ESBC.GULO.16.04.05 – 04.05
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Evaluating the Effectiveness of Your Message
p. 105
ESBC.GULO.16.04.05 – 04.05
United States – BUSPROG.ESBC.GULO.16.06.04 – DISC.ESBC.GULO.16.06.04
Evaluating the Effectiveness of Your Message
Bloom’s: Knowledge
51. The terms editing, proofreading, and evaluating are synonymous in meaning.
a.
True
b.
False
False
Easy
p. 90
52. Professional writers develop a system of writing and revising that works for them; they may revise at any point in the
process.
a.
True
b.
False
True
Easy
p. 90
53. Concise messages are easy to read and comprehend.
a.
True
b.
False
True
Easy
p. 91
54. You can often reduce flabby expressions to single words.
a.
True
b.
False
55. Soon is more concise than in the near future.
a.
True
b.
False
56. You will be interested to learn that is a recommended and professional way to begin a business document.
a.
True
b.
False
False
Moderate
pp. 91–92
57. There are many account representatives who can help you with your order. This sentence is clear and concise.
a.
True
b.
False
False
True
Easy
58. Redundant words or phrases convey a meaning more than once.
a.
True
b.
False
True
Easy
p. 93
59. Each and every student will be required to participate in one group writing project contains a redundant expression.
a.
True
b.
False
60. Microblogging consists of short messages exchanged on social media sites.
a.
True
b.
False
True
Moderate
pp. 92–93
61. Conciseness is critical when microblogging.
a.
True
b.
False
True
Easy
p. 94
62. Only main ideas should be included in a microblog.
a.
True
b.
False
True
Easy
p. 95
63. Your goal as a business writer is to impress your reader.
a.
True
b.
False
Easy
p. 94
64. Using expressions such as pursuant to your request and thank you in advance adds a level of professionalism to
business writing.
a.
True
b.
False
False
Moderate
p. 96
65. The following sentence demonstrates effective writing: Please do not hesitate to call me if you have any questions.
a.
True
b.
False
False
Moderate
p. 96
66. Smart business communicators use clichés such as think outside the box to show that they are familiar with current
business terminology.
a.
True
b.
False
False
mean.
p. 95
67. To sound current, fresh, and trendy, effective business communicators make ample use of slang when writing and
speaking.
a.
True
b.
False
False
Easy
p. 96
68. In describing sexual harassment in the workplace, Julia explains that Supervisors are getting burned in harassment
lawsuits. Julia is using slang in this statement.
a.
True
b.
False
69. Converting a verb into a noun creates stronger, more professional business writing (e.g., made a decision instead of
decided).
a.
True
b.
False
Moderate
p. 96
70. The following sentence demonstrates effective business writing: Our purchasing department will give consideration to
the RFP submitted by Powertex.
a.
True
b.
False
False
Moderate
p. 97
71. You can streamline your writing and make it more emphatic by using vivid adverbs such as very, extremely, and
actually as often as possible.
a.
True
b.
False
False
Easy
p. 97
72. As you revise, make your writing clear by using specific verbs, concrete nouns, and vivid adjectives.
a.
True
b.
False
True
Easy
p. 97
73. The following sentence contains clear and precise wording: In some businesses they won’t let you accumulate sick
leave.
a.
True
b.
False
False
Moderate
p. 98
74. Business writers should consider document design during the revision process because well-designed documents
improve readability and comprehension.
a.
True
b.
False
True
Easy
p. 98
75. When designing documents, you should place as much text as possible on a page to save paper and printer toner.
a.
True
b.
False
Easy
p. 98
76. Nearly all text in Western cultures is aligned at the left and reads from left to right.
a.
True
b.
False
True
Easy
p. 99
77. When right margins are not aligned or justified, they provide more white space and improve readability.
a.
True
b.
False
True
justification.
Easy
p. 99
78. In any business document, use at least three typefaces to add emphasis and contrast.
a.
True
b.
False
False
False
Easy
p. 99
79. To emphasize an important sentence within a business document, type the entire sentence in capital letters.
a.
True
b.
False
False
Easy
p. 100
80. Use bulleted lists to represent a sequence of ideas or a numbered order.
a.
True
b.
False
False
Easy
p. 101
81. When using either a bulleted or numbered list, capitalize the initial word of each line and always follow each idea with
end punctuation.
a.
True
b.
False
False
Easy
Easy
p. 100
82. Headings are an effective tool for highlighting information.
a.
True
b.
False
True
Easy
p. 101
83. Use headings only when writing a report.
a.
True
b.
False
False
Easy
p. 101
84. You should proofread every sentence of a document as soon as you write it.
a.
True
b.
False
False
p. 103
p. 101
85. Proofreading includes the use of only a grammar or spell-checker.
a.
True
b.
False
False
Easy
p. 103
86. You are more likely to find errors when proofreading on a computer screen than on a printed copy.
a.
True
b.
False
87. One careful proofreading of any document is sufficient.
a.
True
b.
False
False
Easy
p. 104
88. You should follow the same proofreading process for a routine document and a complex document.
a.
True
b.
False
89. Proofreading is the last step in Phase 3 of the 3-x-3 writing process.
a.
True
b.
False
False
Easy
p. 105
90. The best way to judge the success of your communication is through feedback.
a.
True
b.
False
True
Easy
p. 105
91. ____________________, which occurs during the third phase of the writing process, means improving the content and
sentence structure of your message. It may include adding, cutting, recasting, reformatting, and redesigning what you have
written.
False
Easy
pp. 104-105
92. There are three building sites we are considering. This use of There are is an example of a(n)
____________________.
93. Expressions that repeat meaning or include unnecessary words are ____________________.
94. ____________________ consists of short messages exchanged on social media networks such as Twitter, Facebook,
and Tumblr.
95. ____________________ is composed of informal words with arbitrary and extravagantly changed meanings. These
words quickly go out of fashion because they are no longer appealing when everyone begins to understand them.
96. Shoot from the hip is an example of a(n) ____________________, which is an expression that has been exhausted by
overuse.
97. Empty space on a page is called ____________.
98. ____________________, which appear most often in reports, are an effective tool for highlighting information and
improving readability because they encourage the writer to group similar material together and help readers separate
major ideas from details.
99. ____________________ involves checking for problems with spelling, grammar, punctuation, names and numbers,
and format.
100. ____________ is the process of determining whether your message attracts the reader’s attention and achieves its
purpose.