29. According to social constructionism, both the speaker and the audience make meaning of
stories as they are being told.
30. The form of proof that comes from the credibility of the speaker is called pathos.
31. Sophists believed in one ultimate unquestionable “Capital T” Truth.
32. Aristotle was considered an authority on rhetoric.
33. Establishing a speaker’s credibility with listeners is also known as pathos.
Type: E
34. The book discusses the 5 Cannons of Rhetoric. List and define each cannon. Explain the
importance of the 5 cannons for public speaking.
Type: E
35. Ethos, pathos, and logos are appeals one can use to enhance a persuasive message to your
audience. Define each appeal and provide a concrete example of how you might use each in a
persuasive speech focused on convincing your audience to stop drunk driving.
Type: E
36. The social construction theory emerged in the field of communications studies in the late
1960s. Explain what the theory purports. Begin by explaining the theory, how it emerged, and its
impact on communication studies research.=. Next, discuss how it changed the field of
communication as we know it today.