1. Which of the following is an example of a mediated text?
A. Television news
2. A __________ is something people already in power use to maintain their power.
3. __________ speech organization would be most effective for a topic describing how to put
together a model car.
4. The idea that we use and create the media as the media uses and creates us is the concept of
__________.
5. Mediated representations are __________.
A. Crafted
6. Learning to see the power of messages helps us to become __________ of the media.
7. Using media aids in presentations __________.
A. Requires practice
8. Video and audio segments included in public presentations should __________.
A. Be at least two minutes in length
9. Sharon is preparing a speech about the controversy surrounding “gun control” in the United
States. She knows she has a variety of options for this presentation, but given all the talk about
the topic, she wants to talk only about the benefits of gun control. The best organizational
pattern, given her goal, is __________.
10. Which of the following is/are media that helps to develop and shape our perceptions, ideas,
desires, and beliefs?
11. The authors’ argue that no area of inquiry has been more affected by _______ than the study
of media, especially mediated images in magazines, television, and film.
A. Communication
12. ________ critical approach to media works to show us how media affect us by leaving
unexamined issues of power, privilege and social inequality.
13. The authors’ argue the movie, ____________, works because its structure masks how racism
is a larger than individual acts of racism, even as the film attempts to challenge common racist
stereotypes.
14. A _________ is a replica or a mirror or reflection of something already there/occurred.
D. Trope
15. _________ and messages do not only reflect society, but, instead, also create meaning and
16. Being a _________ means we make choices about what we believe and how to relate to the
messages you encounter.
17. _________ is defined as call and response communication pattern.
18. _____________, as a theory, shows how media require a relationship to the audience for
success.
19. ________ raises the central question of how we, as a culture, are disciplined, examining no
only how we literally conduct law and order but also how we translate and establish order on a
day to day basis.
20. Fiske argues that popular culture texts are made by citizens for
A. Interpellation
21. The scholar who argued, “Media is neither all good or all bad,” is
A. Buber
B. hooks
22. A _______ is temporary in that it is always subject to response from those in power.
23. Within the strategies of the powerful, people can transgress the territory of the powerful for
their own purposes. This is also known as
24. Whenever you share a message with a public, you need to choose a(n) _____________ that
25. A critical scholar who has helped us understand that there are hidden costs to the products we
consume is
26. It is typically a good idea to read from PowerPoint slides when presenting.
27. PowerPoint is a better media aid than a chalkboard.
28. Too many main points can lead to confusion about a speaker’s argument.
29. The news media is unbiased.
30. An audience member is more willing to accept a message in a text if she or he can connect to
the message.
Type: E
31. Explain the difference between a strategy and a tactic. Give a concrete example of each and
discuss the implications of these concepts on communication.
Type: E
32. Discuss the notion of interpellation. Begin with a definition that includes the specific
characteristics of the terms. Finally, offer an example of how you have experienced interpellation
in your life.
Type: E
33. In the book, the authors’ discussion “poaching.” What does it mean to “poach?” Why is this
significant to communication studies and public advocacy?