26. Surveys, which are used to collect firsthand data, have many advantages. One advantage is that
those who respond to mailed or online surveys exactly represent the overall population.
respondents can be relied on to respond openly and truthfully to anonymous surveys.
data can be gathered economically and efficiently.
return rates for online and mailed surveys are typically over 90 percent.
sample of the general population.
ESBC.GULO.16.10.03 – 10.03
United States – BUSPROG.ESBC.GULO.16.06.04 – DISC.ESBC.GULO.16.06.04
Conducting Primary and Secondary Research
27. Brittany is writing a business report about protecting workplace data and will be conducting an interview with a data
security expert. What is the best advice you can give her?
Call before the interview to confirm the arrangements, and then arrive on time.
Learn about the individual she is interviewing, and research the background and terminology of the topic.
Use open-ended questions rather than yes-or–no questions to draw out the responses from the expert.
Brittany should complete all these steps.
ESBC.GULO.16.10.03 – 10.03
United States – BUSPROG.ESBC.GULO.16.01.06 – DISC.ESBC.GULO.16.01.06
Conducting Primary and Secondary Research
28. Which of the following statements about documenting data is not accurate?
Documenting data can strengthen your argument.
Documenting data protects you from charges of plagiarism.
Documenting data is not necessary if you put the information in your own words.
Documenting data helps the reader pursue the topic further and make use of the information.
ESBC.GULO.16.10.03 – 10.03
United States – BUSPROG.ESBC.GULO.16.06.04 – DISC.ESBC.GULO.16.06.04
Conducting Primary and Secondary Research
Bloom’s: Knowledge