Discuss the impact of culture in delivering good- and routine-news messages.
Answer:
Identify four methods of collecting data through surveys, and list one advantage and
one disadvantage of each method.
Answer:
To avoid clutter, you should limit slide content to key ideas presented in as few words
as possible.
Answer:
Commas are used to separate parenthetical expressions or other elements interrupting
the flow from the rest of the sentence.
Answer:
The use of doublespeak may be either deliberate or unintentional.
Answer:
Brandy is writing a memo to a team of people who will help her launch a new product
line for the company. To convince them that their extensive commitment is justified
because of the importance of the product to the company’s future, she should employ
the deductive strategy in her persuasive approach.
Answer:
“We apologize for any inconvenience we may have caused you” is an effective way to
close a refusal message.
Answer:
As an applicant, if you look and dress like the people who already work at the company,
the interviewer will be able to visualize you working there.
Answer:
The best reason to give the receiver for a refusal is “company policy” because it
requires no further explanation.
Answer:
Only communication directed to individuals outside the organization requires use of the
inductive approach.
Answer:
Discuss why the effective business communicator should vary sentence and paragraph
length.
Answer:
An executive summary should only be used for long and complex reports.
Answer:
When communicating negative organizational news, it is advisable to tone down the
news to minimize its severity.
Answer:
Improving on Constructive Criticism
A new medical assistant, Janelle, was hired at an outpatient medical center. Her
supervisor found an error she made on a patient’s record and sent Janelle the following
email. Edit the email so that it is a good example of constructive criticism.
“I just want you to know how angry I am to find an error you made on Mr. Smith’s
record yesterday. How careless can you be about such an important thing? There is
absolutely no room for carelessness in this job because people’s lives depend on us! I’ve
fixed the error, but if this ever happens again, you may loose your job.”
Answer:
Total anonymity in cyberspace would enable people to violate the laws of libel,
defamation, and copyright without prosecution.
Answer:
Friends, relatives, and neighbors make good job references because they know the
candidate well and can personalize their recommendations.
Answer:
Numbers used as the first word of a sentence should be spelled out.
Answer:
Practicing for a job interview is not generally recommended as it causes the candidate
to sound rehearsed and insincere.
Answer:
Retail Store Online Survey
As marketing director for a large chain retail clothing store for young people, it is your
job to collect data on the buying habits of 18- to 24-year-old customers. You want each
of your customers to complete an online survey within five days after the date of their
purchase. This information provides the current information you need for product
development, marketing, and customer service.
Required:
Write a persuasive message asking buyers to complete the online survey. Your message
will be included with the receipt given to each customer at the time of purchase.
Answer: