Which of the following demonstrates effective business writing?
a. All executives and their wives will attend the Reno conference.
b. A salesman must meet monthly sales quotas.
c. The female attorney graduated from Yale.
d. The office personnel will assist you with your forms.
Use an emotional appeal when the
a. product is expensive; longlasting; or important to health, security, and financial
success.
b. product is inexpensive, shortlived, or nonessential.
c. reader is comparing similar products from other companies.
d. reader has a college education.
Which of the following statements is most accurate?
a. Very few management problems are related to listening.
b. The average person remembers nearly three quarters of what he or she hears
following a 10minute presentation.
c. We misinterpret, misunderstand, or change very little of what we hear.
d. Most people are not very good listeners.