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If you make an error during your presentation, you will recover more rapidly and
reconnect most effectively with your audience if you immediately issue a sincere
apology.
a. True
b. False
Most businesses make adjustments promptly.
a. True
b. False
Max is preparing a contract between his company and one in Mexico. What should he
do when citing numbers in the contract?
a. Use the metric system.
b. Use American currency figures.
c. Write all months as figures rather than as words.
d. Avoid using any figures in the contract.
Choose the best advice to craft an effective directmail sales letter.
a. Use slightly illegal sales tactics to get the desired sale.
b. Develop and present a strong rational selling point early in the body of the letter.
Later, add emotional appeals, using each appeal only once.
c. Present information completely, using a personalized tone.
d. Design your message for a general audience.
Modifiers
a. must be placed close to the words they describe or limit.
b. are always used in activevoice sentences.
c. should be avoided in business writing.
d. are always used in passivevoice sentences.
Using the big job boards such as Monster or CareerBuilder to locate an open position is
a waste of time.
a. True
b. False
In order to convey empathy and sensitivity for your receiver, you should always accept
blame and apologize for the bad news.
a. True
b. False
An important step in the jobsearch process is building a brand for yourself.
a. True
b. False
Smart business communicators use clichs such as think outside the box to show that
they are familiar with current business terminology.
a. True
b. False
Your primary goal in writing a sales or marketing message is to
a. demonstrate creativity and marketing skills.
b. create a strong personal and professional image for yourself.
c. get your audience to devote a few moments of attention to your message.
d. become a perceptive consumer of ideas, products, and services.
Most employers contact job applicants by email to set up interviews.
a. True
b. False
When introductory dependent clauses precede independent clauses, they are always
followed by a comma.
a. True
b. False
If you must turn down a job offer, employment experts suggest you should send the
employer a letter
a. declining the offer, providing a thorough explanation of the reasons for declining, and
expanding on your qualifications for a new position.
b. thanking the employer for the offer and briefly declining the position.
c. specifying personal reasons for your decision.
d. declining the position and offering assistance finding your replacement.
To emphasize the "you" view in email messages, you must avoid any phrases that
include the "I/we" view such as I'm happy or We're delighted.
a. True
b. False
Good manners and a businesslike, professional demeanor are among the top skills
recruiters seek in applicants.
a. True
b. False
If you expect your reader to readily agree with your straightforward claim, use the
direct organizational strategy.
a. True
b. False
All of the following are reasons businesses use social networking except
a. to avoid legal challenges and issues.
b. to exchange ideas.
c. to share company news.
d. to connect with customers and employees.
Rational appeals focus on making or saving money, increasing efficiency, and
a. soothing the egos of managers.
b. making good use of resources.
c. identifying status in the workplace or community.
d. enjoying sensory input.
The primary difference between ethical and unethical communicators is that unethical
communicators
a. intend to deceive.
b. use only the indirect strategy regardless of the audience, purpose, or topic.
c. use only the direct strategy regardless of the audience, purpose, or topic.
d. omit the buffer from their badnews messages.
An advantage of secondary data over primary data is that secondary data are easier and
cheaper to develop.
a. True
b. False
Which of the following statements about persuasive messages within an organization is
most accurate?
a. It is acceptable for managers to be dishonest when trying to persuade others because
of their authoritative position in the company.
b. Persuasive messages flowing both downward or upward require attention to tone.
c. When employees send persuasive messages to their managers, they should include
words such as you must or we should to make their messages sound more convincing.
d. Instructions or directives from managers to employees should be organized
indirectly.
HTMLENTITY#8203HTMLENTITYWhat is the best advice to follow when
participating in workplace conversations?
a. Act professionally in all social situations.
b. HTMLENTITY#8203HTMLENTITYAddress all supervisors and customers by their
first name.
c. HTMLENTITY#8203HTMLENTITYAvoid praising others so that you do not come
across as a "brownnoser."
d. HTMLENTITY#8203HTMLENTITYFeel free to openly discuss your workplace
frustrations with all colleagues.
One tip for successful online sales messages it to provide a means to opt out.
a. True
b. False
When communicating facetoface with a person from another culture, you can always
assume that the other person is understanding your ideas if he or she smiles.
a. True
b. False
You should strive to write paragraphs with eight or fewer printed lines.
a. True
b. False
ANS: True
RATIONALE: HTMLENTITY#8203HTMLENTITYAlthough no rule regulates the
length of paragraphs, business writers recognize the value of short paragraphs.
Paragraphs with eight or fewer printed lines look inviting and readable. Long, solid
chunks of print appear formidable.
Which of the following sentences contains the best use of vivid adjectives without
overkill?
a. The resort offered luxurious suites with Jacuzzi tubs and saunas.
b. The allinclusive, topnotch resort offered luxurious, totally marvelous suites with
incredible extras.
c. The resort had nice rooms.
d. All sentences use vivid adjectives effectively.
HTMLENTITY#8203HTMLENTITYWhat is the most professional telephone tip to
follow during your job search?
a. HTMLENTITY#8203HTMLENTITYCreate a unique voice mail message to
demonstrate your individuality.
b. HTMLENTITY#8203HTMLENTITYDon't let children answer the phone during
your job search.
c. HTMLENTITY#8203HTMLENTITYAnswer your cell phone any time it rings so
that you don't miss the opportunity to speak with a potential employer.
d. HTMLENTITY#8203HTMLENTITYHire a professional to record your voice mail
message to ensure that proper articulation, enunciation, and vocal intonations are used.
Books can provide historical, indepth data.
a. True
b. False
Another name for the direct strategy is frontloading.
a. True
b. False
Follow all of these guidelines to deliver your presentation effectively except
a. present your first sentence from memory.
b. begin speaking immediately; that is, speak as soon as you are behind the lectern.
c. control your voice and your vocabulary.
d. show enthusiasm.
Which of the following will not help you reduce your fears about interviews?
a. Let the interviewer have complete charge of the entire interview.
b. Practice interviewing as much as you can, especially with real companies.
c. Rehearse answers to the most frequently asked interview questions.
d. Take deep breaths while waiting for the interview to begin.
The key to ethical communication lies in the motives of the sender.
a. True
b. False
