Lindsay is writing a property description for a new real estate brochure. To make her
brochure more effective, Lindsay should anticipate her audience. This means she
a. identifies the property’s outstanding traits and describes them clearly.
b. concentrates on the price and value of the property.
c. writes using familiar words and a friendly, informal tone.
d. considers what the readers are like and how they will react to the message.
Which of the following sentences is most effective in deemphasizing the bad news?
a. Although cash refunds are not offered, you can exchange resalable merchandise.
b. Although you can exchange returned merchandise, cash refunds are not available.
c. Because we only exchange merchandise, it is impossible for you to receive a cash
refund.
d. Because of our exchange policy, you may not receive a cash refund.
Kendra is searching for a job and wants to use electronic sources. Which of the
following will probably be her best source of online job listings?
a. Big job boards such as Monster and CareerBuilder
b. Specific company websites
c. Her college website job board
d. Niche websites
Which statement about digital slide decks is most accurate?
a. Many business writers deliver their informal reports as digital slideshows, which are
also called slide decks.
b. Slide decks are more inviting to read than hard copies of informal reports.
c. Slide decks are often used by individuals in marketing, technology, media,
entertainment, and consulting.
d. All answer choices are accurate statements about digital slide decks.
Your speech will be more effective if you have audience rapport. Rapport can be
defined as
a. a bond connecting the speaker with the audience.
b. the awareness of topic importance.
c. an understanding of key points.
d. the ability to hear clearly.
Although wikis have become popular among some users, major companies have yet to
embrace them in the business world.
a. True
b. False
To avoid coming across as tentative in an interview, always answer a question even if
you don’t understand it.
a. True
b. False
Choose the best closing sentence for a cover message.
a. You should schedule my interview on Tuesday, September 7, at 10 a.m.
b. Please feel free to call me at your earliest convenience.
c. I hope you contact me soon to set up an interview for the systems analyst position.
d. To add to your team an experienced systems analyst with proven analytical and
troubleshooting skills, call me at (555) 5554321 to arrange an interview.
The conclusion of a response message should
a. avoid repeating the information provided or referring to its use.
b. include familiar expressions such as “If I may be of further assistance, please don’t
hesitate to call me.”
c. provide specifics if further action is required.
d. omit the sender’s name to avoid legal liability.
Proofreading a rsum is important because a rsum must be perfect.
a. True
b. False
Words such as definitely, quite, actually, extremely, and totally are
a. adjectives that add a welcome degree of emotion to your writing.
b. adjectives that may be omitted because they are imprecise.
c. adverbs that should be used only sparingly in business writing.
d. adverbs that should be used as often as possible in business writing to show
excitement and enthusiasm.
Many business communicators are intimidated when they must write a message
expressing thanks, recognition, or sympathy.
a. True
b. False
When placing a business telephone call, immediately name the person you are calling,
identify yourself and your affiliation, and give a brief explanation of your reason for
calling.
a. True
b. False
Feasibility reports are typically written for internal audiences.
a. True
b. False
Letters are the preferred channel of communication for delivering messages inside an
organization.
a. True
b. False
In using the indirect strategy to communicate bad news, you should avoid mentioning
the bad news.
a. True
b. False
Crosscultural communication can be improved by practicing tolerance and
ethnocentrism.
a. True
b. False
Most email messages should be organized using the direct strategy.
a. True
b. False
Like email messages, memos can be used to communicate within an organization and
with external customers, companies, and organizations.
a. True
b. False
Many routine tasks, such as drafting emails, memos, letters, informational reports, and
oral presentations, require the writer to collect formal research.
a. True
b. False
I’m sorry for any inconvenience we may have caused is an effective apology statement
to include in an adjustment message.
a. True
b. False
When you must refuse a request, you may sometimes offer an alternative, substitute, or
compromise.
a. True
b. False
Anna plans to use a HTMLENTITY#8203HTMLENTITYPowerPoint presentation in
her speech. What advice should she follow?
a. HTMLENTITY#8203HTMLENTITYAvoid discussing and interpreting each visual
aid for her audience; instead, she should let her audience members draw their own
conclusions about what the visual is conveying.
b. HTMLENTITY#8203HTMLENTITYUse a laser pointer to draw her audience’s
attention to important points on her PowerPoint slides.
c. HTMLENTITY#8203HTMLENTITYLeave each PowerPoint slide on the screen
after she is done talking about it to ensure that her audience understands the slide.
d. HTMLENTITY#8203HTMLENTITYAnna should practice all these tips as she uses
PowerPoint in her presentation.
According to Edward T. Hall, in which spatial zone do most people converse with
friends and family members?
a. Intimate
b. Personal
c. Social
d. Public
Which statement about ethnocentrism is most accurate?
a. Ethnocentrism occurs in only Western cultures.
b. Ethnocentrism does not exist in today’s culturally diverse workplace.
c. Ethnocentrism causes us to judge others by our own values.
d. Ethnocentrism is the oversimplified perception of a behavioral pattern or
characteristic applied to all groups.
Which of the following statements about communication in today’s workplace is most
accurate?
a. Despite the increased use of social media networks, companies are reluctant to use
social media sites such as Facebook and Twitter to conduct business.
b. Individuals are using more mobile electronic devices to communicate with others.
c. Because individuals are more dispersed, messages are longer and less frequent.
d. Because of social media networks, today’s communication includes more oneonone
conversations.
Business writers generally place the topic sentence first in a paragraph.
a. True
b. False
To use your voice effectively,
a. speak in a relaxed, controlled, wellpitched voice at about 125 words per minute.
b. overemphasize all words to guarantee audience understanding.
c. avoid listening to educated individuals to retain your speaking uniqueness.
d. keep the same volume and rate while speaking.
Despite their popularity among teens, social networking sites such as Facebook and
Twitter are rarely used in today’s business world.
a. True
b. False
To improve your listening ability, focus both on what is spoken and what is unspoken.
a. True
b. False
The most important part of preparing for a business presentation is creating a dynamic,
engaging multimedia presentation.
a. True
b. False