– 14 –
b) Going to Amazon.com to buy a book
c) Shopping communities and clubs
d) Social marketplaces
e) Peer-to-peer shopping models
49) Groupon is an example of ________________
a) Shopping communities and clubs
b) Social marketplace
c) Group shopping
d) Peer-to-peer shopping
e) Collaborative consumption
50) Which of the following ratings/reviews do companies routinely pay for?
a) customer reviews
b) expert ratings
c) sponsored reviews
d) none of the choices are correct
51) Ratings, reviews, and recommendations
a) Are always provided by businesses on their Web site.
b) Are posted by experts.
c) Are posted without compensation.
d) Are an aspect of social shopping.
e) Are not beneficial to the business
52) Social marketplaces act as online ______________ that harness the power of social networks
for introducing, buying, and selling products and services.
a) intermediaries
b) shopping carts
c) communities
d) collaborative consumption
e) mashup
53) Which of the following is a type of collaborative consumption?
a) Buying a new book from Amazon
b) Craigslist
c) Renting a car from Hertz or Avis
d) Buying a e-textbook from your bookstore
54) Which of the following social shopping methods contributes to environmental sustainability?
a) Group shopping
b) Peer-to-peer shopping
c) Shopping clubs
d) Social marketplaces
55) Which of the following tools are not used by marketing professionals to compile market
research?
a) Blogs
b) Wikis
c) Online forums
d) Social networking sites
e) RSS
56) The monitoring, collection, and analysis of socially generated data is called
a) Social networking
b) Social commerce
c) Social intelligence
d) Social advertising
e) Social capital
57) All of the following are used to provide online market research except
a) Reviews
b) Recommendations
c) Voting
d) Emails
e) Blogs
– 17 –
58) Which of the following is false about social advertising?
a) Social network sites have turned to advertising as a way to make revenue.
b) Viral marketing is effective with social netwoirking
c) Social advertising removes peer pressure from the buying decision.
d) Social advertisements are placed in paid-for media space by companies.
e) Social apps support social interactions and are managed by a company to promote its
brand.
59) Using social computing tools to do market research
a) Is only done by consumers
b) Is only done by businesses
c) Is expensive
d) Can foster closer customer relationships
e) Uses only data provided to the business.
60) Conversational marketing can take place in which of the following forums?
a) Blogs
b) Wikis
c) Online forums
d) Social networking sites
e) All of the above
61) The monitoring, collection, and analysis of socially generated data, and the resultant strategic
decisions are combined in a process known as_________.
a) social commerce
b) social intelligence
c) social capital
d) social networking
62) Which of the following is true about the impact of social computing on customer service?
a) It’s harder for customers to be heard by a company.
b) Businesses can take their time responding to social media posts.
c) Customers themselves can be used to reduce problems.
d) Businesses will only get negative comments on social media posts.
63) Social computing has allowed customers
a) To be advocates and influencers.
b) To continue to have to be passive with their interactions with companies
c) To be forced to interact more often with customer service.
d) To be restricted to only posting positive feedback about products..
– 19 –
64) One of the problems that HR departments have with using social computing to recruit is
a) all candidates seek them out
b) they only receive qualified applications
c) they receive many more applications than they can process.
d) social sites each have their own special niche
e) they cannot be used for internal tasks.
65) HR departments use social computing applications to assist them in which of the following
activities:
a) Recruiting
b) Training
c) Regrouping teams
d) Managing downsizing
e) All of the above
66) Refer to IT’s About Business 9.1 – Tiger Tans and Gifts: Which of the following is true
about Lisa’s use of Facebook to grow her business?
a) Lisa had to build her own Web site
b) Lisa does not do online selling via Facebook.
c) Lisa only posts on her page when she has a new product.
– 20 –
d) Lisa is using crowdsourcing to get new product designs.
67) Refer to IT’s About Business 9.1 – Tiger Tans and Gifts: Lisa Kelling is able to use her
business’s Facebook page to do the following:
a) Create an online presence for her business
b) Provide information (e.g., location and times) about her business
c) Let customers place orders online
d) Post pictures of new product designs
68) Refer to IT’s About Business 9.3 – Pinterest: Pinterest is:
a) a site that allows users to explore through information shared by friends.
b) in direct competition with Facebook.
c) a shareable online bulletin board.
d) making money
69) Refer to IT’s About Business 9.4: Twitter can only be used to get across messages for your
own organization /product?
True
False
70) Refer to IT’s About Business 9.5 – Buying a Vehicle Takes Work: Cars.com integrates
different types of data from different sources and presents it to customers. Which of the
following is false about its Web 2.0 efforts?
a) Cars.com earns revenue from online classified ads.
b) Users need to join Cars.com in order to obtain pricing quotes from dealerships.
c) Their site offers user-generated content from customers.
d) The company has mobile apps.
e) Cars.com uses Facebook and Twitter to increase its visibility.
714) Refer to IT’s About Business 9.6 – So You Want to Find a Job: Which of the following is a
benefit of searching for a job online?
a) It’s easy to find potential positions online.
b) Software filters are as effective as human reviews.
c) There are only a few hundred resumes for each posted position
d) There are only a few sites to review.
e) Social networking can help personalize the search.
72) YouTube does not earn direct revenue from
a) Text and Video Advertising
b) Promoted videos
c) Branded Channels
d) Television Movie Studios
e) YouTube earns direct revenue from all the above
73) Refer to Opening Case #1 – Facebook Commerce: Which of the following is true about
Facebook commerce?
a) Shoppers can make purchases without leaving Facebook.
b Only traditional retailers can have Facebook stores.
c) Facebook credits can only be purchased through Facebook.
d) Facebook charges businesses to set up a storefront.
74) Refer to Closing Case – Can Anyone Succeed with Local, Online Advertising?
The main challenge for Yelp’s profitability is
a) Lack of customer participation
b) Lack of paying clients
c) Competition from Google and Facebook
d) (a) and (b) only
Question Type: Essay
75) What is the difference between Web 1.0 and Web 2.0?
76) Compare and contrast blogs and wikis.
77) Discuss the efforts that Wikipedia takes to improve the reliability of its content. Why do
many colleges continue to disallow Wikipedia as a cite for scholarly work?
78) Explain how a corporate social networking site would differ (on as many aspects as you can
think of) from the personal one that so many of us belongs to.
79) Identify and analyze the risks and benefits associated with social networking sites.
80) Give three examples of how YouTube is redefining the entertainment business. Comment on
the success or limitations of their efforts.
81) What are the risks a company has when they contract to offer a Groupon?
82) What is collaborative consumption? What are its benefits? What are its risks?
83) Explain social intelligence and give some examples.
84) How does social computing improve the customer experience? What benefits do the
customers derive from using social computing?
85) Social computing is making it easier for recruiters to find good candidates and making it
harder. Explain this statement.
