Package Title: Testbank Questions
Course Title:
Chapter Number: 9
Question Type: True/False
1) Web. 2.0 is a loose collection of information technologies and applications.
2) Web 2.0 sites are primarily online places to visit.
3) A tag is the way a developer describes a piece of information.
4) Geo-tagging refers to tagging information on tour sites.
5) A wiki is a collection of blogs.
6) Companies monitor blogs for mention of their products.
7) One can trust the content of blogs.
8) Web 2.0 media sites allow people to share digital media.
9) You must be a Web site developer in order to create a mashup.
10) Buying a book online at Amazon is an example of social commerce.
11) When using social commerce, the user has to leave the social network page in order to
purchase a product.
12) Businesses do not use social commerce for new products.
13) Generating revenue from social networking sites is easy to do.
14) Word of mouth marketing can be achieved using social shopping.
15) Craigslist is an example of a shopping community.
16) Viral marketing is an example of social advertising
17) Social ads are placed in paid-for media space on social networking Web sites.
18) Social apps are online apps that promote social interaction
19) Ads cannot appear as YouTube videos.
20) Communication marketing is using social media sites to get feedback.
21) Social networks are helping marketing professionals understand who their customers are.
22) People making online posts know that they are providing market research data.
23) Social computing increases the need for customer service.
24) Social computing empowers customers to act.
25) Human Resources departments only use social computing for external tasks.
26) More and more organizations are using social media for training sessions.
27) Recruiters only use social computing to find people who are unemployed.
28) Social computing sites are not utilized by passive job seekers.
29) With Web 1.0 sites, users _________________, whereas with Web 2.0 sites, users
_________________.
a) Use HTML, use CCS
b) Passively receive information, participate with the site.
c) Use wired connections, use wireless connections.
d) Have to know the address of the site, can use search engines to find a site
e) Did not have to login to find information, have to login in to find information.
30) You sign up for an RSS feed from CNN.com. Which of the following would you expect to
happen?
a) When you sign up, you will need to download print templates.
b) You won’t be able to search RSS content.
c) You will be able to choose only one topic area.
d) You will be notified of updates in the content areas you selected.
e) You will get content sent to you via e-mail.
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31) Which of the following is not an example of Web 2.0 applications?
a) Blogs
b) Wikis
c) Netcasting
d) Crowdsourcing
e) AJAX
32) Many companies are using ________ to capture updated product features and specifications.
a) Blogs
b) Netcasts
c) RSS feeds
d) Tags
e) Wikis
33) Which of the following statements concerning blogging is false?
a) Anyone can blog.
b) A reader can believe all of the details in a blog.
c) A company can maintain an internal blog site.
d) Blogging can be used in marketing.
e) Tweets are replacing blogging.
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34) You just started to work on a project with three other people. You realize that everyone has
their own notes, which makes it hard for you to keep track of what has been done and what still
needs to be done. Which of the following applications would you suggest the team use?
a) Blogs
b) Netcasts
c) RSS feeds
d) Tags
e) Wikis
35) The comments of consumers in the blogosphere concerning a company’s products are called
____________________.
a) Free advertising
b) Consumer-generated media.
c) Consumer-generated PR
d) Rumors
e) Reliable feedback
36) The reliability of the content in Wikipedia, the online encyclopedia, is questionable because
a) All of the administrators are volunteers.
b) No author has to identify himself or herself.
c) The content is updated all the time.
d) It is difficult to test the authenticity of the content due to the fact that anyone can contribute
content.
e) All of the above are reasons why the content is questionable.
37) A Web site that combines content from other Web sites to form new content is called a(n)
______.
a) Social network
b) Aggregator
c) Blog
d) E-commerce site
e) Mashup
38) Which of the following is not a social networking site?
a) Facebook
b) YouTube
c) Flickr
d) Wikipedia
e) LinkedIn
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39) LinkedIn is a _______________________ social networking site that makes money from
advertising and services.
a) Training
b) College
c) Business-oriented
d) Video-upload
e) Blogging
420Which type of social network allows users to edit and contribute content posted to a
particular site?
a) Wiki
b) Blog
c) RSS
d) Mashup
41) A business that wants to create a forum allowing employees to interact with coworkers
would benefit from utilizing__________.
a) RSS
b) Mashups
c) Enterprise Social Networks
d) Microblogs
42) Building relationships, anticipating needs, and providing special deals for the community’s
members is a function of which category of Web 2.0 applications?
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a) Social networking
b) Aggregators
c) Blogs
d) Crowdsourcing
e) Social commerce
43) Which of the following is an advantage of social commerce over traditional e-commerce?
a) Loyalty
b) The ability to predict buying habits based on real-time data
c) Processing speed
d) Crowdsourcing
e) Reduced expenses
44) Which of the following is a true statement about the impact of social computing on a
business?
a) There is a high cost to using viral marketing
b) It is difficult to gain information about customers
c) A small minority of individuals contribute the majority of feedback and can provide skewed
data
d) Social computing does not allow for rapid feedback from customers.
45) Which of the following is not an example of social commerce?
a) Wendy offers gift cards to online users for funniest response to various challenges.
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b) Pepsi Co. sends live notifications to customers when they are close to a store that sells
their products.
c) Disney allows people to book tickets on Facebook without leaving the site.
d) Best Buy has a Web site which can be used to purchase products for pick up in a store.
e) Zappo’s uses Twitter to send customers coupons when they mention a Zappo’s product.
46) Which of the following is a risk of social computing?
a) The content posted will not be found with a search engine.
b) Employees will be willing to participate.
c) Employees will maintain company privacy.
d) Ignoring negative posts is easy to do.
e) Consumer-generated content is not edited or filtered
47) Which of the following is true about social commerce?
a) Social commerce only benefits customers.
b) Social commerce only benefits businesses.
c) Businesses can easily learn about customers’ experiences.
d) Social commerce is only concerned with the selling process.
e) New products are never tested via social commerce.
48) Which of the following is not an example of social shopping?
a) Group shopping