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Package Title: Reading Questions Chapter 7
Course Title: Rainer IS 5e
Chapter Number: 7
Question type: Multiple-Choice
1) Electronic business includes which of the following?
a) buying and selling
b) servicing customers
c) collaborating with business partners
d) conducting electronic transactions within an organization
e) all of the above
2) When e-commerce is done in a wireless environment, this is called:
a) pervasive computing
b) wireless commerce
c) location commerce
d) consumer commerce
e) mobile commerce
3) eBay is an example of which type of e-commerce?
a) government-to-citizen
b) consumer-to-consumer
c) consumer-to-business
d) business-to-consumer
e) business-to-business
4) Manufacturers or retailers sell directly to customers in which of the following business
models?
a) find-the-best-price
b) electronic tendering system
c) name-your-own-price
d) online direct marketing
e) affiliate marketing
5) In this type of e-commerce, buyers and sellers are individuals.
a) government-to-citizen
b) consumer-to-consumer
c) consumer-to-business
d) business-to-consumer
e) business-to-business
6) The primary characteristic of auctions is that prices are determined dynamically by
competitive bidding.
7) Electronic commerce makes national and international markets less accessible.
8) In the _____ marketplace model, the reverse auction is typically used.
a) buy-side
b) sell-side
c) group purchasing
d) desktop purchasing
e) electronic exchange
9) The key mechanisms in the sell-side marketplace are customized electronic catalogs and
forward auctions.
10) Organizations typically face issues related to e-tailing including
a) channel conflict
b) order fulfillment
c) Companies face issues in both of these areas..
d) Companies do not face issues in either of these areas
11) In _____, needed services such as temporary help or extra space are traded on an as-needed
basis.
a) horizontal exchanges
b) vertical exchanges
c) buy-side marketplaces
d) functional exchanges
e) sell-side marketplaces
12) A(n) _____ is automatically launched by some trigger and appears in front of the active
window.
a) keyword banner
b) random banner
c) pop-up ad
d) pop-under ad
e) text box
13) Which type of electronic exchange connect buyers with sellers within a specific industry?
a) Public exchanges
b) Vertical exchanges
c) Horizontal exchanges
d) Functional exchanges
14) Which type of electronic payment is typically favored in B2B
a) Electronic checks
b) Electronic credit cards
c) Electronic cash
d) Smart cards
15) Stored-value money cards contain chips with personal data..
16) Which of the following electronic payments is ideal for micropayments?
a) Electronic checks
b) Smart cards
c) Purchasing cards
d) None of the methods listed is suited to micropayments
17) The use of electronic commerce requires companies to hire additional employees.
18) When two companies fight over a domain name the company that has been in business the
longest is automatically considered the owner of the domain.
19) The stock market is the only area of business that has experienced fraud on the Internet.
20) Trademark owners in the US are not allowed to sue for damages in cases of cybersquatting.
