22. Although corruption permeates all society, recent efforts of anticorruption campaigns by
governments designed to change norms and perceptions have resulted in an improvement
in many countries.
23. In terms of customer evaluation of a firm’s behavior, a firm’s brand has become the
primary vehicle to communicate the organization’s values, its goals, and how it intends to
achieve them.
24. For an increasing number of firms, the positives of fair trade outweigh any real or
perceived negatives.
25. Starbucks has been at the vanguard of developing the profile and growing awareness of
fair trade products in the U.S.
26. Countrywide is a good example of how good things have become in terms of corporate
responsibility within the financial industry during the Financial Crisis.
27. Unscrupulous individual decision making, combined with executives’ abdication of their
fiduciary responsibilities to protect the long-term interests of shareholders, add up to