12. When writing to readers outside the organization, managers should use jargon since this is a
commonly understood language.
13. Generally speaking, the more positive the stimuli, the more positive the response.
14. The difference between positive and negative wording is more a matter of content than
emphasis.
15. The use of “he or she” or “he/she” in place of the generic “he” pronoun is neither graceful nor
considered acceptable in writing.
16. A conversational style is important in the writing of business letters, as it aids in developing
17. Paragraphs bring separate thoughts together and arrange them to convey a single important
18. Good writing is useful only in business settings.
19. Using online collaborative writing technology will minimize emotional conflicts among
collaborators.
20. Business managers are a discourse community because they have unique writing challenges.
21. Which one of the following was not mentioned as an advantage of writing over oral
communication?