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1. The first step in planning an effective presentation is preparing the introduction.
2. The best way to ensure clarity in a presentation is to write an outline.
3. Many presentations are delivered poorly but they succeed because the speakers anticipate their
audience’s reaction.
4. Although the speaker may know the audience well, a thorough analysis is still necessary.
5. A presentation should begin with a statement that captures the audience’s attention.
6. The problem-solving pattern is a deductive organizational approach, whereas the state-the-
case-and-prove-it approach is inductive.
7. The order of a persuasive message (first or second) is related to success.
8. Research indicates that the indirect approach is generally best for hostile audiences.
9. An intelligent audience could be both easier and more difficult to persuade.
10. An audience needs to be moved both rationally and emotionally.
11. Under variables associated with the source of persuasion, the one with the most significance
is the source’s credibility.
12. A manager uses expert opinion when citing an authority to provide evidence.
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13. The end of the presentation should contain a summary and any new information that was
omitted during the presentation.
14. During the question solicitation phase after a presentation, the speaker should admit it if he
has no answer to a question.
15. PowerPoint slides should have very little white space.
16. Approximately 30 percent of all speakers experience anxiety to some degree before speaking.
17. The main difference between an informal presentation and an impromptu one is the size of
the audience.
18. The key to impromptu speaking is to organize your thoughts so you begin with a main point,
support it, and conclude by restating it.
19. Audiences are more likely to remember a speaker’s delivery style than content.
20. Most managers do not need impromptu speaking skills, since they usually have lots of
preparation time.
21. When a presentation goes beyond _____ minutes, the speaker should divide it into major
segments by using reviews, questions or graphics.
22. Which of the following is a poor strategy for getting the attention of business audiences?
23. Which of the following is optional for the introduction of a speech?
24. Which of the following is most effective in the discussion of a relatively complicated
problem, especially if the audience is largely ignorant of the facts or is likely to be hostile to the
message?
25. Which of the following is an inductive organizational approach?
26. Which of the following is not a step in the psychological-progressive pattern?
27. Which message variable does not help a persuasive effort?
28. When choosing material for a presentation, which audience variable is not considered?
29. Context variables include which of the following?
30. Which statement concerning informative presentations is false?
31. Which is not a criterion for an effective visual aid?
32. ______ percent of all speakers experience anxiety to some degree before speaking.
33. The best solution to stage fright is
34. Which type of posture may emphasize or show involvement?
35. When emphasizing an important or primary point, the speaker should
36. Which is not a standard purpose for a business presentation?
37. “I want you to place an order for a new 2200 Convet today” is a(n)
38. It is difficult for a business speaker to hold the audience’s attention for more than
39. A good way for a business speaker to focus on audience benefits is to use the word
40. When a speaker believes that presenting statistics will persuade the audience, he/she is
confusing
41. When persuading an apathetic audience, when should the speaker deliver his/her strongest
reason?
42. Ethical persuasion requires analyzing the audience’s
43. Which of the following is the best sequence of topics for an informative presentation about a
change in policy?
44. “Tell–show–do” is the best sequence for a speaker when
46. Which is the best way for a speaker to begin the questions and answers session?
47. This chapter lists several rules for speaking to the media. What are they?
48. Audience analysis is a key activity during presentation preparation. What are some elements?
49. Explain the three major organization patterns for persuasive speaking. Which of the
approaches is more likely to rely on facts and which is more likely to use opinions?
Give an example of a situation when each pattern is the appropriate presentation plan.
50. Discuss some of the rules of thumb for a visual aid. Give an example of an effective visual
aid and of an ineffective visual aid.
