24. It is only important for the internal stakeholders to understand the firm’s CSR position and
vision and how it affects them.
25. Most CSR violations arise at different levels of an organization by decision makers who
are trying to avoid implementing a CSR vision and mission and do not support the initiative.
26. As part of moving CSR to the center of a company’s strategic outlook, a two-way avenue of
communication should be expanded to include a firm’s broader set of stakeholders.
27. Activism is minimally important for a firm to establish a corporate identity that attracts
stakeholders and fulfills the firm’s mission and vision.
Essay Questions:
28. What is meant by the phrase “CSR as brand insurance?” Can you think of a firm that has
benefited from CSR in this way?
29. Why do some firms, industries, and cultures have different “CSR Thresholds” than others?
Illustrate your answer with examples for all three categories.