Scenario 1:
The media do not focus heavily on concerns about packaging, and no new laws requiring changes in
packaging are passed. Under this scenario, the company will make $35 million if they change their
packaging now, but will make $75 million if they do not change their packaging now.
Scenario 2:
The media focus heavily on concerns about packaging, and no new laws requiring changes in
packaging are passed. Under this scenario, the company will make $50 million if they change their
packaging now, but will make $55 million if they do not change their packaging now.
Scenario 3:
The media focus heavily on concerns about packaging, and new laws requiring changes in packaging
are passed. Under this scenario, the company will make $60 million if they change their packaging
now, but will make only $15 million if they do not change their packaging now.
The prior probabilities of the three scenarios are 0.3, 0.5 and 0.2, respectively.
a. Develop a payoff table for this decision situation.
b. What decision will be made to maximise expected payoff?
c. What is the most the company should be willing to pay for a research study designed to reduce its
uncertainty about media and legal developments concerning packaging?
d. Set up the opportunity loss table.
e. Which decision has the minimum expected opportunity loss?