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CHAPTER 20. Blogs, Wikis, and Social Networks
True/False Questions
1. External corporate blogs can help enhance relationships with customers.
2. The word “wiki” is derived from a Hawaiian phrase meaning “quick.”
3. Social networking sites are not useful means of advancing your career.
4. An RSS feed is the same as a Web feed or news feed.
5. Some companies use Twitter to announce job openings.
6. Internal corporate blogs can be used to enhance employee morale.
7. The main users of corporate wikis are customers.
8. Use a formal and academic tone when writing for an external corporate blog.
9. MySpace is a popular site for professional networking and job hunting.
10. Social media marketing includes creating strategies to measure online
customer behavior.
Fill-in-the-blank Questions
11. “Blog” is short for .
12. and are two subscription services
that allow users to receive updated information.
Multiple-choice Questions
13. Internal corporate blogs
(a) generally waste employee time.
(b) cannot take the place of email.
(c) support employee knowledge sharing.
(d) are used as a replacement for face-to-face meetings.
(e) None of these answers are correct.
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14. Corporate wikis
(a) do not allow employees to revise content.
(b) allow employees to revise and contribute content.
(c) allow employees to revise but not contribute content.
(d) do not allow overwriting of original content.
(e) do not allow copies of original content to be saved.
15. Social networks are used by
(a) companies.
(b) non-profit organizations.
(c) individuals.
(d) companies, non-profit organizations, and individuals.
(e) companies and individuals.
16. The most useful tool for employee collaboration is
(a) an internal wiki.
(b) a corporate blog.
(c) Twitter
(d) LinkedIn
(e) an RSS feed.
17. Which of the following might help you in a job search?
(a) a social network
(b) Twitter
(c) an internal corporate blog
(d) a social network, Twitter, and an internal corporate blog.
(e) a social network and Twitter.
18. When posting to a social network that might be viewed by potential employers,
(a) include as much personal information as possible.
(b) write in a breezy and informal style.
(c) use discretion.
(d) exaggerate and embellish your qualifications.
(e) All of these answers are correct.
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CHAPTER 20 ANSWER KEY