18) Why do publishers print the first edition of a book by a popular author in hard cover and not
in paperback?
A) Hard cover books are long lasting and paperbacks can rip easily.
B) Readers who want to read the book as soon as it comes out will be willing to pay a higher
price compared to those who can wait for the paperback edition.
C) A hardcover is the publisher’s way of rewarding the avid readers.
D) Publishers are not sure of the demand.
E) Publishers cannot price discriminate.
19) Which of the following statements about price discrimination is false?
A) Price discrimination is a method for a seller to capture some consumer surplus.
B) Compared to a single-price monopoly, the number of units sold increases when a monopoly
price discriminates.
C) Charging less for a second pizza that is identical to the first is an example of price
discrimination.
D) Price discrimination increases a monopoly’s profit.
E) All forms of price discrimination are illegal.
20) If a firm is able to convert every dollar of consumer surplus to economic profit, the firm has
achieved
A) discrimination among units of a good.
B) discrimination between groups of buyers.
C) perfect price discrimination.
D) perfect cost minimization.
E) the normal amount of economic profit.