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Clampitt, Communicating for Managerial Effectiveness 5e
Instructor Resources: Testbank
1
Chapter 11: Building a World-Class Communication System
Multiple Choice
1. The message strategy where managers shower employees with all kinds of
information, hoping that employees will be able to sort out the significant from
insignificant, best describes ____
a. spray and pray
b. tell and sell
c. withhold and uphold
d. identify and reply
2. The Pulse Report Process
a. provides a comprehensive evaluation of a company’s communication practices
b. emphasizes speed over completeness
c. tends to focus attention on poorly performing employees
d. all of the above
3. Your author suggests that an effective communication strategy….
a. is a “one size fits all”
b. remains relatively fixed over time
c. makes sense of what is confusing and ambiguous
d. all of the above
4. “Negotiating common standards,” and “Integrating the priorities and plans of units”
are examples of what communication goal?
a. inspiring
b. educating
c. coordinating
d. relating
5. According to your author, which of the following elements are important to include in
the Pulse Process?
a. issuing a summary of findings to employees
b. ensuring confidentiality
c. having the organization’s HR department conduct the assessment
Clampitt, Communicating for Managerial Effectiveness 5e
Instructor Resources: Testbank
2
d. all of the above
e. a and b
6. What role does your author recommend opinion leaders play with regard to
implementing the strategy?
a. executives need to limit their reliance on opinion leaders
b. executives need to identify key opinion leaders and determine their
understanding of organizational priorities
c. executives need to seek their input, and assess their degree of support
d. b and c
7. “Information is power” and “Employees are not sophisticated enough to grasp the
big picture” are assumptions of what message strategy?
a. withhold and uphold
b. underscore and explore
c. tell and sell
d. identify and reply
8. The message strategy where managers focus on developing a few core messages
clearly linked to organizational success while allowing employees freedom to
discover the implications in a disciplined way best describes ____.
a. strategic continuum
b. withhold and uphold
c. tell and sell
d. underscore and explore
True/False
9. The communication goal of “educating” is more difficult to achieve
than “informing” and “relating.”
10. The “tell and sell” strategy is usually the most effective communication strategy.
Clampitt, Communicating for Managerial Effectiveness 5e
Instructor Resources: Testbank
11. Effective communicators use discussion-terminating retorts in order to develop,
send and sustain a core message.
12. For the most part, the majority of CEOs have a similar perception of the company
as their employees.
13. According to your author, Catherine the Great understood the power of audience
analysis and reflected an understanding of the Dance communication style.
14. Your author suggests that the communication goals of “educating” and
“inspiring/influencing” lead to more engaged partners than the communication
goals of “training” and “relating.”
15. Your author suggests that repetition and redundancy should not be used in
implementing the communication strategy because the audiences will be insulted by
their use.
Short Answer
16. What are the differences between the “spray and pray” and “core and explore”
strategies? Provide an example.
17. Describe 3 features of an effective communication strategy.
18. How does a Pulse Process differ from the Communication Audit Process?
19. What is a communication strategy? Provide an example.
20. What is a “discussion terminating retort”? Provide an example.
