4. Most of the money that candidates spend today is media related.
5. Research has found that highly emotional ads have the most effect on people who know the least
about politics.
6. In Israel and the Netherlands, the names of candidates for the legislature do not even appear on
the ballot.
7. In recent decades, most successful presidential candidates were former governors.
8. The authors suggest that the four Ts of developing a campaign strategy are tone, theme, timing,
and targets.
9. If you run for a seat in the House against the incumbent, the odds are very much against you.
10. The Constitution says nothing about congressional districts.
11. Malapportionment is when districts are drawn for pure political reasons.
12. The current size of the House at 435 members was set in the year 1911.
13. States were generally aggressive about malapportionment until courts restricted their ability to address
the problem.
14. The text suggests that members of Congress run for Congress by running against it.
15. A position issue is an issue that does not divide voters.
16. Since 1860, many of the great party realignments have been based on differing position issues.