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88. The triple bottom line includes all of the following except:
a. people
b. profit
c. purpose
d. planet
e. none of these
89. Which of the following questions is not a part of The Framework for Ethical Decision Making?
a. How will others be affected by my decision?
b. How likely am I to be discovered doing something unethical?
c. How will I feel after the decision is known?
d. Is this action legal?
e. Is this decision in line with my personal values?
90. Which of the following is an example of professional ethics?
a. A belief that discrimination is wrong based upon an experience with negative stereotyping.
b. Legal requirements that employees must be US citizens or have a US work visa.
c. The expectation of gifts to potential clients in a foreign country.
d. An understanding with other company salespeople that you will not attempt to sell to each other's current
clients.
e. A company policy that prohibits attending sporting events with suppliers.
91. Which of the following statements about a strategic communication plan is not true?
a. It may involve both lean and rich media channels.
b. It is typically created by corporate leaders.
c. It is sequenced so that one message never overlaps another.
d. It helps the company reach multiple audiences.
e. It typically involves multiple messages in face-to-face and technology-assisted formats.
92. Which of the following is not an example of synchronous communication?
a. You send a text while watching a video-conference presentation.
b. You IM the corporate delivery service while talking to a customer about his missing delivery.
c. You deliver a speech with PowerPoint slides while watching the reaction of your manager out of the corner
of your eye.
d. You read email with both text and video components open at the same time.
e. You attend a web seminar while forwarding slides to a coworker who is not participating in the seminar.
93. Which of the following would be the best action for building a relationship with a manager in another division?
a. an emailed report on your responsibilities and accomplishments
b. a voice message left on the manager's phone
c. a face-to-face meeting in a neutral meeting room
d. an invitation to download your vlog
e. a Facebook friend request
94. A private company network for people outside of the company is a(n)
a. Internet.
b. extranet.
c. blog.
d. intranet.
e. tweet.
95. Which of the following is not a true statement about print communication?
a. It is considered official and formal.
b. Its use is declining.
c. Some companies no longer use it for internal communication.
d. It is still used for individual pay or benefit information.
e. It is not appropriate for job applications.
96. Which of the following guidelines for online communication is least likely to protect both you and your employer
from problems?
a. In your message, you identify yourself as a company employee but add "my opinion only" to messages and
posts.
b. You don't cite or reference customers or suppliers without their prior approval.
c. You avoid sharing proprietary company information about products or strategies with anyone outside of the
company.
d. You don't insult or disparage your employer or any specific employee, even if specific names are not
mentioned.
e. You avoid doing anything online that would not be acceptable in a face-to-face situation in your workplace.
97. When clothing retailer Gap Inc. discovered that some suppliers allegedly used under-age workers to make its
clothing, the company quickly stopped selling these products, launched an investigation, and publicly committed to
sever ties to any implicated suppliers. These actions are an example of
a. situational ethics.
b. corporate whitewashing.
c. religious ethics.
d. corporate social responsibility.
e. minimal compliance with the law.
98. Which one of the following is a true statement about a personal code of ethics?
a. They parallel or mirror the legal rules of society.
b. They are typically formed in childhood.
c. They are universal and apply across all cultures.
d. They represent our beliefs about whether an action will benefit us or others.
e. They are primarily defined by the organizations we work for.
99. Companies use ____ to provide portable audio or video content about their products and services.
a. wikis
b. microblogs
c. voice mail
d. podcasts
e. texting
100. Describe the importance of communication in today's business world.
101. Identify three of the research findings about the status of communications in today's businesses. Why are they
significant?
102. List and briefly describe the five components of communication.
a. The communication need is an event that creates the need to communicate. It
103. Why is Bloom's Knowledge of the audience directly related to the purpose of the message?
104. Describe at least three advantages that oral communication has over written communication. Provide an example
of a situation in which oral communication would be more effective than written communication.
105. List the three directions of communication and describe the types of communication that occur in each. Explain one
problem that can occur in each direction.
106. Briefly describe a personal example of upward, downward, and lateral communication in your life.
107. Describe the formal and informal communication networks.
108. What is the informal communication network? How effective is it? How does an effective manager deal with it?
109. Discuss what causes differences in interpretation. Provide an example of communication that involves
interpretation problems.
110. Explain the difference between denotation and connotation when referring to the meaning of a word. Give an
example of each.
111. Do you agree with Oliver Wendell Holmes Jr. that "A word is not a crystal, transparent and unchanged, it is the
skin of a living thought and may vary greatly in color and content according to the circumstances and time in which
it is used." Why or why not?
112. Define the terms slang, jargon, and euphemism. When is each type of expression appropriate? When do problems
arise?
113. Give an original example of a nonverbal message that reinforces a verbal message and of a nonverbal message that
contradicts a verbal message.
114. Identify nonverbal barriers to communication. Give an example of each.
115. In what circumstances should you choose traditional oral communication for your message?
116. Describe the potential benefits and drawbacks of texting at work.
117. Blogs that allow open comments may generate negative responses from consumers. Why do many companies view
them as worth the risk?
118. Give examples of situations that might require selecting rich media. Give examples of situations that might require
lean media.
119. How can an employee avoid negative legal consequences of his or her communication?
