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Clampitt, Communicating for Managerial Effectiveness 5e
Instructor Resources: Testbank
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Chapter 6: Managing Data, Information, Knowledge and Action
Multiple Choice
1. “Data which provides relevant clues or news” best defines
a. data
b. information
c. knowledge
d. action
2. ____ usually takes the form of procedures and recipes.
a. data
b. information
c. knowledge
d. action
3. Managers who get caught up in trying to implement the latest management fad
(i.e.,
the “program of the month” mentality) fall in to what trap?
a. the A-K loop
b. the I-K loop
c. the I-A loop
d. the D-A loop
4. A toothbrush that lets the user know when it’s time for a replacement or a washing
machine that rings a bell upon completion of the cycle are examples of
a. Knowledge-Sharing Entities
b. Efficient In-Time Information
c. Product Embedded Information
5. What are some useful rules-of-thumb your author recommends when managing the
data-information relationship?
a. rely more on qualitative data than quantitative data
b. increase the number of links in the communication chain to help ensure
appropriate interpretation of data
Clampitt, Communicating for Managerial Effectiveness 5e
Instructor Resources: Testbank
c. use imagery to dramatize information
d. none of the above
6. “The framework or schema for organizing the relationships between pieces of
information” best defines
a. data
b. information
c. knowledge
d. action
7. What are some questions that managers can ask to help them implement product-
embedded information (PEI) practices?
a. Can products be electronically tagged to provide relevant information?
b. Can special sensors provide alerts to potential dangers?
c. Can product instructions be located on the equipment rather than in a manual?
d. All of the above
e. a and c
True/False
8. Creating strategic knowledge-sharing communities is an effective way to manage
the
knowledge-action relationship.
9. There is a reason why employees distrust the grapevine as an information source:
research reveals that it is not highly accurate.
10. Your author suggests that it may be appropriate to speed up the process even at the
expense of accuracy because most people eventually make the right decisions
without totally accurate data and information.
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11. Due to the speed of organizational change, your author suggests that it is often
advisable to move directly from the “Information” phase to “Action” phase.
12. Although there are usually different ways to organize the same information (as in
the
“Employee Performance Ratings” example), the interpretations of the information
are usually the same.
13. The difference between tacit knowledge and explicit knowledge is that explicit
knowledge can be expressed in terms of formulas and models, whereas tacit
knowledge is more like a “sixth sense.”
14. Researchers believe that 80-85% of a company’s knowledge is hard-to-access tacit
knowledge.
15. Your author recommends focusing more on quantitative (rather than qualitative)
data when managing the data-information relationship.
Short Answer
16. What are the major differences between the concepts of information and
knowledge?
17. What are the differences between qualitative and quantitative data? Provide an
example of each.
18. Provide 3 examples of JITI.
19. Explain 3 different ways to evaluate evidence.
20. What is a “strategic knowledge-sharing community”? Provide an example.
