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Clampitt, Communicating for Managerial Effectiveness 5e
Instructor Resources: Testbank
1
Chapter 5: Selecting and Using Communication Technologies
Multiple Choice
1. “The potential benefits that could have been received by selecting an alternate
channel” best defines what type of channel cost?
a. opportunity costs
b. learning costs
c. coordination costs
d. switching costs
2. The criteria used by most senders in selecting a channel is ___
a. the personal warmth it conveys
b. feedback potential
c. cost
d. personal convenience
3. Research about face-to-face groups reveals that
a. women talk more than men
b. higher-status people talk more than lower-status people
c. subordinates talk more than managers
d. none of the above
4. What is true about persuasive situations?
a. they are best handled with face-to-face communication
b. they demand that the sender quickly adapt the message to the receiver
c. they should be handled with a minimal amount of communication
d. a and b
5. A midsize business (100 employees) wants to announce a new, somewhat complex,
retirement benefits plan to its employees. What channel would be most effective?
a. memo
b. company newsletter
c. small group meetings
d. video
Clampitt, Communicating for Managerial Effectiveness 5e
Instructor Resources: Testbank
6. A successful 20-year old entrepreneur used the telephone almost exclusively as his
preferred communication tool because he wanted to downplay his youth. He
wanted to minimize visual cues because he thought that clients would not take him
seriously if he used face-to-face channels. This exemplifies what congruency test?
a. sender’s objectives compatible with the attributes of the message
b. message compatible with the channels
c. sender’s objectives compatible with the channels
d. messages compatible with the receivers’ characteristics
7. Which of the following would be considered a “functional attribute” of a channel?
a. Micromessaging capability
b. Expense of training users
c. Capacity to signal status
d. Size
e. Weight
8. The buyer who says, “I want a mobile phone that doesn’t do too much because I
don’t want to complicate my life too much,” is most concerned about what type of
cost?
a. Learning cost
b. Collaboration cost
c. Contextual cost
d. Opportunity cost
9. According to the Diffusion of Innovation model, what category of technology
adopters tend to be the most venturesome and seek out new opportunities?
a. Laggards
b. Early Majority
c. Late Majority
d. Innovators
e. Early Adopters
Clampitt, Communicating for Managerial Effectiveness 5e
Instructor Resources: Testbank
3
True/False
10. Your author argues that the benefits, costs and value of channels are relatively fixed
over time and do not vary much at different organizational levels.
11. If a person is effective using one type of communication channel, the chances are
good that the person will be effective using other channels.
12. Your author suggests that due to the pace of organizational events, speed is more
important than completeness of the message.
13. Your author discusses how the social media threat of “misappropriation” is far more
likely to be a serious concern than “misinformation” or “memory.”
14. Once a user determines the value of a communication channel, the value will stay
pretty much the same over time.
15. Your author believes that effective managers stick to a few specific channels rather
than use a portfolio of channels to send and receive communications.
Short Answer
16. List and explain 3 different types of channel attributes.
17. List and explain 3 different types of channel costs.
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18. Describe an example of how the “perspective” shifts the value assessment of
technology.
19. Describe an example of an effective and ineffective use of the same technology.
Provide your rationale.
20. Using the B-C model, describe how 2 different people might reach different
conclusions about the value of the same technology (e.g. Facebook, PowerPoint,
Text Message, etc.).
