B. a system for the sales and marketing departments to track specific sales targets and
follow up processes
C. an easy electronic survey, similar to the survey monkey, to be sent to the customer
right after a service was completed
D. Royal Crest Dairy using their custom order and delivery system through an easily
accessible Web portal for the customer to track delivery status
What is the practice of gathering data and ensuring that it is uniform, accurate,
consistent, and complete, including such entities as customers, suppliers, products,
sales, employees, and other critical entities that are commonly integrated across
organizational systems?
A. information inconsistency
B. information integrity issues
C. data governance
D. master data management