You can avoid one of the biggest problems with most oral presentations if you focus
your speech on a few key ideas.
a. True
b. False
A report discussing the correct procedure to process customer complaints should be
organized using a chronological order.
a. True
b. False
You must write a sales message to prospective customers. What should you do in the
opening of your sales message?
a. Offer something valuable, promise a benefit to the reader, or use some other
technique to gain your reader’s attention.
b. Convince your reader of the superiority of the product or service being sold.
c. Motivate your reader to take action.
d. Promise an incentive for responding by a specific date.
Employers today will probably ask you to submit your rsum in any of following
formats except as a
a. PDF document.
b. professionally typeset document.
c. Word document.
d. plaintext document.
Workers who communicate successfully with diverse audiences must make few
assumptions, learn about their own and other cultures, and
a. seek common ground.
b. help others conform.
c. avoid noticing differences.
d. encourage group thinking.
Which of the following statements is most accurate?
a. Only large corporations use persuasion when selling their products.
b. Today’s persuasion is obvious and blatant.
c. Persuasive messages are sent faster and reach greater audiences today.
d. Today’s successful marketers have learned to standardize their persuasive efforts to
reach their audiences.
If an interviewer says Tell me about yourself, what is the best way to respond?
a. Present your brief biography as a chronology, beginning with when and where you
were born.
b. Briefly discuss educational, professional, or businessrelated strengths.
c. To start the interview positively, provide a few humorous personal anecdotes.
d. Tell several success stories, making sure to fill at least ten minutes of interview time.
When you respond to customers online, you should do so in less than 24 hours.
a. True
b. False
News professionals, educators, and corporate trainers create digital audio or video files;
and receivers can download the files to a computer or a smartphone to view or hear the
file contents. What are these digital audio or video files called?
a. Blogs
b. Podcasts
c. Wikis
d. Web forums
Converting verbs into noun expressions
a. decreases sentence length.
b. reduces verb strength.
c. increases the reader’s ability to process the information.
d. All answer choices are correct.
What is the best advice when writing a statement of purpose for a formal report?
a. Write a statement of purpose only for external formal reports.
b. Omit limitations to avoid a negative tone.
c. Use action verbs that tell what you intend to do.
d. Use vague language to allow for flexibility.
What type of hiring or placement interview is usually conducted by people who will be
the supervisors and colleagues of a candidate and who take turns asking questions?
a. Group
b. Stress
c. Panel
d. Sequential
Activevoice verbs are preferred in business writing.
a. True
b. False
Which of the following countries represents a highcontext culture?
a. United States
b. Germany
c. Norway
d. Japan
You can streamline your writing and make it more emphatic by using vivid adverbs
such as very, extremely, and actually as often as possible.
a. True
b. False
If your receiver might overlook the bad news, it is appropriate to use the direct strategy.
a. True
b. False
HTMLENTITY#8203HTMLENTITYSales messages are most effective if they follow
the AIDA strategy. What are the four parts of the AIDA strategy?
a. Audience, investigate, develop, analysis
b. Aggressive, HTMLENTITY#8203HTMLENTITYindirect, direct, assertive
c. Analyze, interpret, define, adapt
d. HTMLENTITY#8203HTMLENTITYAttention, interest, desire, action
What is your first task before holding a meeting?
a. Deciding how and where to meet
b. Preparing an agenda
c. Inviting participants
d. Determining your purpose
Using a hierarchy such as an outline can help you to organize ideas and information.
a. True
b. False
If an interviewer asks if you have any questions at the end of an interview, which of the
following is an inappropriate response?
a. May I have a tour of the facilities?
b. When do you expect to make a decision?
c. No, I have no questions right now; you have shared all the information I need.
d. What are the major challenges for a person in this position?
The direct strategy of organization is appropriate for a business report when readers
a. need to be educated.
b. must be persuaded.
c. are informed.
d. may be disappointed or hostile.
When you must deliver bad news to one person or a small group, you should usually
a. send an anonymous letter.
b. address the issue in a department meeting.
c. deliver the message in person.
d. wait at least one week so that you can formulate your thoughts.
Your vocal quality sends only verbal messages.
a. True
b. False
In her presentation on improving employee morale, Jillian makes this statement: So far,
you’ve heard only about the problems we have with morale; let’s move to some
solutions. Jillian has employed the verbal signpost called
a. summarizing.
b. previewing.
c. switching directions.
d. revealing.
Transitional expressions such as next, first, and finally are useful to show
a. cause and effect.
b. illustration.
c. comparison and contrast.
d. time association.
Skilled business communicators use an abundance of firstperson pronouns such as I,
we, and our to connect with an audience.
a. True
b. False
In which of the following situations should you send a letter instead of an email
message?
a. You are planning a sales team meeting.
b. You are asking leading members of the community to contribute to a fundraising
event to improve local parks.
c. You are inviting employees to the annual sales seminar.
d. You are reminding employees of Friday’s divisional meetings.
Which of the following sentences is not a parallel step in this set of instructions?
a. List the required education, work experience, and technical skills in Section 2.
b. Contact the director of human resources to obtain a jobposting identification number.
c. Placing age or gender preference in the candidate qualifications section creates
legal jeopardy.
d. Identify the division, department, and supervising agent for this position in Section 3.
A listener who nods her head and maintains eye contact with a speaker is probably
a. listening actively to what the speaker is saying.
b. not understanding what the speaker is saying.
c. faking attention while she listens to music on her MP3 player.
d. formulating her response to a point with which she disagrees.
Smart writers incorporate visuals and graphics in a report because they know that
visuals and graphics can
a. clarify data.
b. make complex data easy to understand.
c. add visual interest.
d. All answer choices are correct.