Explain the Elaboration Likelihood Model.
Explain why the language a speaker uses is critical to his or her success as a speaker.
Based on what you have learned in this chapter, what advice do you have for how a
speaker can use language effectively and avoid some common pitfalls that can get in the
way of the speech’s success?
*This question can be used to synthesize information from Chapter 12 by specifically
referencing the idea of ethics by adding: Why is it an ethical obligation of the speaker
to use language appropriately in his or her speech? or How can the use of inappropriate
language undermine the dignity of the audience, and how can a speaker demonstrate his
or her integrity through the use of appropriate language? or How can appropriate
language usage help a speaker demonstrate to an audience that he or she is trustworthy,
respectful, responsible, and fair?