The salience, or significance, of particular demographic and psychographic
characteristics often changes based on the reason why the audience has gathered.
A) True
B) False
A person in a group who helps keep the conversation on track is referred to as a(n)
A) elaborator.
B) administrator.
C) task master.
D) initiator.
As Jill begins to prepare for her informative speech, she tries to come up with topic
ideas by first writing down the name of the town where she was born, Chicago, and
then writing down other words she associates with it. Eventually, she has a complex
web of ideas spilled across the page including tourist attractions, sports teams, famous
people who live or work there, and the great fire that nearly destroyed the city. What
process has she used to come up with these potential topics?
A) brainstorming
B) clustering