What is click-fraud?
A. the electronic defacing of an existing website
B.the abuse of pay-per-click, pay-per-call, and pay-per-conversion revenue models by
repeatedly clicking on a link to increase charges or costs for the advertiser
C. a computer crime where a competitor or disgruntled employee increases a company's
search advertising costs by repeatedly clicking on the advertiser's link
D. an act or object that poses a danger to assets
What is supply chain management (SCM)?
A.the management of information flows between and among activities in a supply chain
to maximize total supply chain effectiveness and corporate profitability
B. information entered into a given system and sent automatically to all downstream
systems and processes
C. a means of managing all aspects of a customer's relationship with an organization to
increase customer loyalty and retention and an organization's profitability
D. information that connects the plans, methods, and tools aimed at integrating separate