Case 11.1
Wayne is making a sales call on a new client company. The previous sales professional
servicing this account, Tom, left to join another company. Wayne had liked Tom the
moment he met him but thought of him as a bit of a slob because of the way he always
chewed gum.
Wayne is calling on Cassandra, the operations manager for this company. She is a
middle-level manager. As Wayne walks into Cassandra’s office, he notes her
expensively tailored suit, her professional demeanor, the simple cologne, and the lack of
jewelry. Cassandra’s appearance and office dcor are reminiscent of the VP’s office in
Wayne’s own company.
During the sales call Wayne is somewhat nervous. He stutters occasionally during the
presentation, stumbles over the answers to a couple of Cassandra’s questions, and tends
to end his statements with a question. At the end of the call, Cassandra thanks him for
his visit, the information, and walks out to the main entrance with him, making casual
conversation. They shake hands, and Wayne goes on to his next sales call. As she walks
back to her office, she thinks, “Should I do business with a company represented by
someone with so little self-confidence?”
Refer to Case 11.1. What did Wayne lack during his presentation to Cassandra?
a. Wardrobe engineering
b. Professional presence
c. Etiquette
d. Image
Case 12.1
Harvey is considering implementing team-building management in his company. He
wants to start with teams that work on the production line. He wants groups of five to
fifteen people, responsible for one clearly defined product, and he wants them trained to
be able to perform each other’s tasks. Harvey believes that effective teams permit free
expression of feelings as well as ideas, have members who listen to each other, and
have well-understood tasks and objectives.
Cynthia is a first-line supervisor in Harvey’s company. She has a high, balanced valuing
of both her people and their productivity. She seeks to be proactive in her management
and works hard at rewarding the contribution of ideas and recognizing
accomplishments. William, in contrast, is far more task-oriented and is more concerned
with production than with his people. To William, employees are instruments of
production.