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The United States' growing trade deficit reflects a number of factors which exclude:
A) increased imports from China.
B) a seemingly insatiable consumer demand for imported goods.
C) the enormous cost of military operations in the Middle East.
D) the services trade surplus.
E) record goods sales to developing countries.
A firm without much export experience uses the rigid cost-based pricing method.
Which of the following considerations is the exporter ignoring?
A) Is the price competitive in view of local market conditions?
B) Does the price reflect the product's quality?
C) Will authorities in export markets view the price as reasonable or exploitative?
D) Does the price take antidumping laws into consideration?
E) all of the above
Danes generally are not afraid of taking chances; they are comfortable doing things that
are not carefully thought out or planned. Denmark's "flexicurity" policy combines free
labor markets with adjustable welfare benefits. This is an example of the application of
Hofstede's typology under the values which highlight:
A) Future Orientation.
B) Uncertainty Avoidance.
C) Gender Differentiation.
D) Power Distance.
E) Individualism/Collectivism.
A nation's banking system, health care system, transportation system, and
communications system, as well as the availability and cost of using these systems are
considered as ________ resources available for competitive advantage of a business.
A) knowledge
B) physical
C) human
D) infrastructure
E) capital
As a general rule, the Chinese government allows foreign companies to participate in its
market only if those companies agree to establish operations with local Chinese
enterprises. Which market entry mode would be the appropriate choice under these
circumstances?
A) acquisition
B) licensing
C) joint venture
D) exporting
E) franchising
________ occurs when a manufacturer conspires with wholesalers or retailers to ensure
certain retail prices are maintained.
A) Horizontal price fixing
B) Dumping
C) Vertical price fixing
D) Gray marketing
E) Black marketing
Which of the following is true about protection of computer software?
A) Copyright laws protect both the actual code and the idea embodied in the code.
B) Patent laws protect both the actual code and the idea embodied in the code.
C) Patent laws protect the actual code, while copyright laws protect the idea.
D) Copyright laws protect the actual code, while patent laws protect the idea.
E) License protects both the actual code and the idea embodied in the code.
Which of the following offers a company the best assurance of being paid for exported
goods?
A) a letter of credit
B) a "piggyback" arrangement
C) a swap
D) an in-house export organization
E) a certified check
Which company ranked number one in terms of ad spending in Europe in 2013?
A) General Motors
B) Philip Morris
C) Unilever
D) Procter & Gamble
E) Coca-Cola
When companies adopt an indirect involvement channel they have all of the following
activities except:
A) utilize independent agents.
B) use distributors.
C) utilize retailers.
D) establish their own sales force.
E) utilize those who have network of stores.
Which is not considered as a long-term value?
A) persistence
B) sense of shame
C) thrift
D) ordering relationships
E) search for truth
The best-selling smartphone in China is marketed by:
A) Samsung.
B) Xiaomi.
C) Apple.
D) Mitsubishi.
E) Android.
Which of the following shows the correct order of the product adoption process?
A) evaluation→trial→awareness→interest→adoption
B) trial→interest→evaluation→awareness→adoption
C) interest→awareness→adoption→trial→evaluation
D) awareness→interest→evaluation→trial→adoption
E) adoption→evaluation→trial→interest→awareness
According to data published by Advertising Age (2014), which of the following is the
largest global advertising agency network based on worldwide revenues?
A) Young & Rubicam Group (WPP)
B) Interpublic Group
C) Omnicom Group
D) Dentsu Inc.
E) Havas
Some global marketers make the strategic decision to establish a presence on the Web
without offering transaction opportunities even though the product could be sold that
way. Such sites are known as:
A) company sites.
B) transaction sites.
C) promotion sites.
D) content sites.
E) cyber sites.
Traditional support media include:
A) indoor posters.
B) billboards.
C) newspapers.
D) magazines.
E) catalogs.
Cloud-based music services are expected to have a major impact on the mobile music
business. The reason for their popularity includes all of the following except:
A) they are a hybrid between subscription and online store business.
B) this new approach addresses some of the shortcomings of the existing methods.
C) they offer users a music locker "in the cloud."
D) music services can be purchased from a variety of mobile devices.
E) the pricing schemes for various services are simple.
CRM tools allow companies such as Credit Suisse, AT&T, Hewlett-Packard and others
to determine:
A) warranty of products sold to consumers.
B) amount paid by consumers in different countries.
C) which customers are most valuable.
D) the use of credit cards for payment.
E) the use of laptop computers by customers.
Some globalization strategies do not yield the expected results as evidenced by the:
A) acquiring of majority stake in Nissan Motor by Peugeot Citroen.
B) leverage resulting from scale economies.
C) leverage resulting from manufacturing.
D) larger scale improvement of quality.
E) unravelling of the DaimlerChrysler merger.
The American Automobile Labeling Act clarifies all of the following except:
A) country of origin.
B) final assembly point.
C) the percentages of the major sources of every car and truck.
D) information about car dealer.
E) aesthetic style.
"Nakumatt" is a supermarket chain in:
A) Kenya.
B) India.
C) Japan.
D) Korea.
E) Indonesia.
Organizations vary in terms of the size and potential of targeted global markets and
local management competence in different country markets. Considering different
factors and facts related to the constellation of pressures, which of the following
statements is not accurate?
A) Conflicting pressures may arise from the need for product and technology.
B) No two organizations pass through similar stages.
C) No two organizations arrive at precisely the same organizational pattern.
D) Some patterns are common among different organizations.
E) Conflicting pressures may arise from the need for better organization.
The Web site's architecture should be flexible enough to allow all of the following
except:
A) different dates.
B) currency.
C) money formatting.
D) local culture.
E) privacy.
When a corporate name such as Sony is combined with a product brand name such as
Walkman, the brand category is referred to as:
A) brand equity
B) brand symbol
C) tiered brand
D) co-brand
E) brand loyalty
Which of the following is true about efforts by automakers to target the Hispanic
segment in the United States?
A) Honda, Toyota, Ford, and GM all began targeting the segment years ago.
B) Honda and Toyota began targeting the segment years ago; Ford and GM launched
their efforts more recently.
C) Ford and GM began targeting the segment years ago; Honda and Toyota launched
their efforts more recently.
D) Only Ford and GM are targeting the Hispanic segment.
E) none of the above
Walmart exited from the German market due to the fact that Germans
A) could find lower prices at discount stores.
B) preferred shopping in larger malls.
C) did not care for American businesses.
D) preferred "all-in-one" store.
E) preferred only European businesses.
Procter & Gamble recently introduced Pampers Rash Guard. Rash Guard does not
represent a new product per se; rather, the diapers are being marketed as an alternative
to regular Pampers. What type of innovation do Pampers Rash Guard diapers represent?
A) a continuous innovation
B) a dynamically continuous innovation
C) a discontinuous innovation
D) a platform-based innovation
E) none of the above
________ provides technical specifications to a subcontractor or local manufacturer,
who then oversees production.
A) A joint venture
B) Contract manufacturing
C) Licensing
D) Exporting
E) A Global strategic alliance
Promotions that are designed to increase product availability in distribution channels
are known as:
A) price promotion.
B) non-price promotion.
C) trade sales promotion.
D) sweepstakes promotion.
E) sampling.
In the language of global marketing, ________ is the phrase used to describe
advertising that represents a middle ground between 100% standardization and 100%
localization.
A) 'stereotype advertising"
B) "template advertising"
C) "cookie-cutter advertising"
D) "compromise advertising"
E) "pattern advertising"
Indra K. Nooyi is chief executive of:
A) Nissan Motor (Japan).
B) PepsiCo (USA).
C) Ford Motor Company (USA).
D) Pharmacia Corporation (USA).
E) Atlas Copco AB (Sweden).
The introduction of the euro by EU resulted in multifaceted advantages which include:
A) elimination of costs associated with currency conversion.
B) fixed exchange rate worldwide.
C) elimination of paper currency and coins.
D) withdrawal of French Francs from circulation.
E) a choice for using local or European currency.
Howard Stringer, a native of the United Kingdom, is Chairman of:
A) Nissan Motor (Japan).
B) Pearson PLC (Great Britain).
C) Ford Motor Company (USA).
D) Sony (Japan).
E) Atlas Copco AB (Sweden).
