Chapter 09: Negative Messages
To be actionable (likely to result in a lawsuit), abusive language can be true or false, as long as it is damaging.
In a situation that could be legally dangerous, try to volunteer as much information as possible to show that
you are being completely honest.
13. When should the direct pattern be used to communicate negative news?
When the negative news affects the reader personally
When firmness is necessary
When the negative news is damaging
14. When should the indirect pattern be used to communicate negative news?
When the bad news is personally upsetting
When the receiver may overlook the bad news
When the bad news is expected
15. The major differences between the direct and indirect strategies are whether you start with a buffer and
whether you address the reader by name.
whether you accept blame for the bad news.
how early you explain the reasons for the negative news.
16. Cassandra will be writing a bad-news letter to a customer and wants to follow the four-part indirect plan. In what order
should she organize her letter?
Bad news, reasons, buffer, closing
Buffer, bad news, reasons, closing
Buffer, reasons, bad news, closing
Reasons, bad news, buffer, closing
17. What is the most accurate statement about keeping the indirect strategy ethical?
The indirect organizational strategy is unethical and manipulative because the writer deliberately delays the
main idea.
When you use the indirect strategy, your motives are to deceive the reader and to hide the news.
Because the indirect strategy provides a setting in which to announce bad news, it should be used to avoid the
truth.
By delaying bad news, you soften the blow somewhat, as well as ensure that your reasoning will be read while
the receiver is still receptive.
18. The purpose of a buffer statement in a negative message is to