Chapter 05: Organizing and Drafting Business Messages
Brandon should consider doing all of these.
7. Which of the following is an example of using a formal research method?
Hank talks with his boss to decide what items to include on the meeting agenda.
Amy conducts a Web search to find information about a competitor’s products.
Galen looks in the company files for copies of minutes from previous meetings.
Emily calls a few of her colleagues to learn how they feel about carpooling.
8. Angelica has been asked to learn how many pedestrians walk by a specific location that her company is considering for
a new sporting goods retail shop. Probably the most useful way to research this information would be by
manually searching resources in her public library.
investigating primary sources.
conducting a scientific experiment with controlled variables.
9. Which of the following scenarios would most likely require a scientific experiment?
A research firm wants to find out how many parents plan to send their children to private schools.
A company wants to measure reactions to the price of a new flavored vitamin water product to learn how
much consumers would be willing to pay.
A student wants to find out how a business leader got his start in the industry.
A development team has to decide which of four possible locations would be best for a new fast-food
restaurant.
10. Which of the following statements about formal and informal research is least accurate?
Long reports and complex business problems generally require some use of formal research.
When you work on a business report, avoid using the Web for research because much of what is available on
the Web isn’t credible.
Most routine writing tasks require data that you can collect informally.
Some routine writing tasks will require no research at all.
11. Chuck is part of a team identifying ideas to cut expenses. The team has decided to hold a brainstorming session. What
is the best strategy the team can do during this session?
Discourage wild thinking; all ideas generated should be rational and feasible.
Critique and evaluate each idea as it is presented during the brainstorming session.
Set an established time limit.
To encourage the maximum number of ideas, avoid defining the problem at the beginning of a brainstorming
session.
12. One of the most important tasks in preparing well-organized messages is