Burke, Organization Change: Theory & Practice, Fifth Edition
5
D. anything that brings the organization in closer alignment with its environment
16. A “maven,” according to Gladwell (2000), is ______.
A. a person who collects information
B. both a collector and a connector
C. neither a collector nor a connector
D. both A and B
17. A “salesperson,” according to Gladwell (2000), is ______.
A. someone who creates the vision and overall direction for change
B. someone who is an effective persuader
C. both A and B
D. neither A nor B
18. “The stickiness factor” (Gladwell, 2000) involves ______.
A. trying different forms of communicating the same message
B. having a story or narrative that can be retold in a variety of ways
C. the tricky nature of change
D. both A and B
19. The “magic number” of 150 (Gladwell, 2000) refers to ______.
A. the minimum number of people required for a change effort to be effective
B. the maximum number of people with whom someone can have a genuinely social
relationship