Case 6.1
Martin is managing a production line in a manufacturing plant in the Midwest. Martin
has a quality and productivity problem in one part of the manufacturing process. He
discovers that his workers aren’t sure what to do. When he asks why they didn’t ask
questions, the universal reply is, “We Midwesterners don’t ask questions, we just do.”
Martin decides to address this problem by offering recognition rewards for anyone who
asks the most job-related questions each month that lead to process improvements.
Unfortunately, Martin finds the program doesn’t work. When he further questions his
workers, he discovers that no one wants to be the first to ask questions. As a group,
workers still feel that they should figure it out on their own and not ask questions.
Martin finds Carmen, one of the workers that everyone else admires, and talks her into
being the first to ask questions as part of the program. After about a month, several
other people begin to submit questions, and soon everyone in the plant is asking
questions.
Refer to Case 6.1. The source of Martin’s production and quality problem is an example
of which influence on attitudes?
a. Rewards and punishment
b. Role models
c. Peer or reference group
d. Culture
Case 15.1
Topco, Inc. is a manufacturer of electric fans and other low-tech cooling devices. Joan
is the HR director. She is conducting a workshop for her managers on valuing diversity.
In an open discussion about the managers’ concerns on this topic, Bob says, “I don’t
care what someone’s race or gender, or whatever, is. I just have a tough time with the
soft, fat, college-educated kids who come in here and tell me how to do my job.” Jane
chimes in, “The real issue here is men’s inability to relate to women, each other, and
minorities. I’ve yet to meet a male manager who can really understand someone who’s
not one of his drinking buddies.” After a few more comments, Joan continues with the
training program.
Joan spends some time demonstrating that highly skilled talented people will leave their
company if not valued, how an inappropriate joke creates tension, and how failure to
value individual employees could even lead to acts of sabotage. She then moves to