Liza is a manager of a leading soft drink manufacturing firm. Liza uses 10
months data and estimates the following demand equation:
Q = 10 ‘“ .5P + 1.5Y + .25PR
(2) (.17) (.75) (.50)
where P is the price of the soft drink manufactured by Liza’s firm, Y refers
to household per capita income, and PRis the price of a rival soft drink
manufacturing firm. The standard errors of the coefficients are given in the
parentheses. Which of the explanatory variables have significant effects on
the demand for soft drink manufactured by Liza’s firm? Explain.
(At 95% confidence level, the relevant t-statistic for 6 degrees of freedom
is 1.94)
Will a profit-maximizing firm seek to maximize output from a variable input? Explain.