Soda companies pay universities for the exclusive right to sell their products on
campus. For example, the University of Buffalo agreed to sell only Pepsi on campus in
exchange for $220,000 per year. This agreement:
A. is beneficial for students because they no longer have to make a choice about which
soda to purchase.
B. is beneficial for students if Pepsi charges a monopoly price on campus.
C. may be beneficial for students, depending on how the university uses the $220,000.
D. is harmful to students because the extra money gained by the university cannot be
used for their benefit.
Answer:
Critics of advertising sometimes argue that the overall effect of advertising is to make
people believe that possessing lots of material goods is the only route to happiness.
These critics also believe that this is a misleading view of happiness. Hence, these
critics reject:
A. the notion of failure of market outcome.
B. the idea that an equitable distribution of income is important.
C. the concept of inalienable rights.